Circle K and Couche-Tard Launch Road to Rewards, Rewarding Customers for Everyday Purchases
Starting today, Canadians unlock more rewards with every qualifying visit, plus 10 chances to win $10,000 in cash
LAVAL, QC, Sept. 15, 2026 /CNW/ -- Circle K and Couche-Tard are excited to announce the launch of Road to Rewards, a chance for Canadians to turn qualifying in-store purchases into rewards. From September 15 to November 9, 2026, customers can accumulate visits with every qualifying in-store purchase and unlock rewards as they hit select visit milestones.
"We are delighted to launch Road to Rewards, our first app-integrated, visit-based campaign. With Road to Rewards, the more you visit, the more you get rewarded," said Stéphane Trudel, Senior Vice President of Operations at Circle K Canada. "It's been designed to reward our customers for the everyday visits that they're already making and empower them to choose the rewards that mean the most to them, all through our new Circle K Canada and Couche-Tard apps."
Road to Rewards is built on a straightforward mechanic: every in-store purchase of $5 or more -- excluding in-store fuel pre-pay -- counts as a visit. Customers enter their phone number in-store directly at the checkout, and can track their progress via the Circle K Canada or Couche-Tard apps. As customers hit milestones after visits 3, 5, 7, 10, 13 and 15, they unlock and choose from a range of rewards including food, beverages, Circle K private label items, and region-specific offerings. Every qualifying visit also counts as an automatic entry into the grand prize draw, with ten $10,000 cash prizes available -- five winners will be drawn on October 13, 2026, and five more on November 10, 2026.
The Circle K Canada and Couche-Tard apps are the go-to destination for the latest contests, in-store promotions, exclusive coupons, and so much more. For customers of the age of majority, a simple three-step age-verification process opens even more exclusive promotions. To find the nearest Circle K or Couche-Tard location and participate in Road to Rewards, Canadians can download the Circle K Canada or Couche-Tard app by:
- Texting APP to 247253 for the Circle K Canada app
- Texting APPLI to 247253 for the Couche-Tard app
- Downloading the app directly from the app store and creating an account
About Alimentation Couche-Tard Inc.
Couche-Tard is a global leader in convenience and mobility, operating in 27 countries and territories, with more than 17,200 stores, of which approximately 13,100 offer road transportation fuel. With its well-known Couche-Tard and Circle K banners, it is one of the largest independent convenience store operators in the United States and it is a leader in the convenience store industry and road transportation fuel retail in Canada, Scandinavia, the Baltics, Belgium, as well as in Ireland. It also has an important presence in Luxembourg, Germany, the Netherlands, Poland, as well as in Hong Kong Special Administrative Region of the People's Republic of China. Approximately 145,000 people are employed throughout its network.
Road to Rewards Promotion Rules and Regulations
This offer is valid at all participating Circle K stores from September 15 to November 9, 2026, subject to availability, while supplies last. This offer may not be combined with any other offer or promotion. All products must be purchased in a single transaction. Plus applicable taxes, levies, deposits and fees. NO PURCHASE NECESSARY. The contest "Road to Rewards" is open to legal residents of Canada (excluding NU and YT), who are over the age of 16 (with parent/guardian consent where the participant is under the legal age of majority in his/her province/territory of residence). Limit: 3 visits per day and 1 visit every 3 hours per mobile phone number and per person. Conditions and restrictions apply. For full contest rules, visit https://ca.circlek.com/roadtorewards or the Circle K mobile app.
SOURCE Circle K Canada
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