Canada's newest ad agency is defying the odds.

TORONTO , Oct. 15 /CNW/ - Who opens a brand new advertising agency in the middle of an economic crisis that's been called the worst since the Great Depression? Andrew Polzl, that's who. Polzl left Ogilvy & Mather and opened the doors to Oryx Advertising Inc. in July of this year, and despite the economic back-drop he says "business just could not be better. The response to Oryx and our unique business model has been absolutely phenomenal."

So far, clients include a Waterloo-based commercial and residential real estate brokerage, one of Canada's leading on-line art galleries and an a large consulting firm based in St. Catharines, Ontario. All these clients, it seems, are embracing the Oryx approach to advertising, which includes 'modular' staffing and a genuine pay-for-performance compensation scheme. In fact, the business model and talent is so attractive at the moment that Oryx has been asked to provide proposals to many national and global Companies.

"It always struck me as fundamentally wrong that an ad agency made the same profit whether their campaign was a home run of if it tanked. With Oryx, we're tying our success to our clients' success. Our up-front fees are a little lower than agency norms, and we negotiate performance-based fees that only kick in when we hit targets that we've agreed to with our clients," says Polzl.

Oryx Advertising has a small permanent staff, and Polzl custom-assembles a team for each project using one of the best Rolodexes in the business. "Clients today need to get to solutions faster than ever, and they're under more pressure than ever to do it at a reduced cost. By bringing in only senior people - and I mean experienced, award-winning pros - we're able to keep our overhead down, and deliver really exciting communications very, very quickly."

For more information on Oryx Advertising Inc. visit their website at oryxadvertising.com or contact Andrew Polzl below.

For further information: Andrew Polzl, Managing Director, ORYX Advertising Inc., 161 Bay Street, 27th Floor, Toronto, ON, M5J2S1, T: [phone], [email protected], www.oryxadvertising.com