CALGARY, Feb. 5, 2015 /CNW/ - If there's one thing Canadians love more than hockey, its beer. Canada's most popular alcohol beveragei, homegrown beer, has exploded in popularity over the past decade with craft and microbreweries now accounting for six per cent of the marketii. The industry shows no signs of slowing down.
With more than 430 breweries now operating in Canada iii, competition for "tap-share" is fiercer than ever before. As the market heats up with new brews debuting each week, craft beer brands hoping to cut through the clutter and drive sales are taking a more strategic approach to their communications.
For Canada's leading craft brewer, Calgary's Big Rock Brewery Inc. (TSX:BR), that means partnering with CNW (Canada Newswire) for news release and multimedia distribution.
"We have big plans for 2015, our 30th anniversary year," said Susanne Fox, with Big Rock Brewery Inc. "Our Brewmaster will once again lead the Canadian craft beer scene with 13 new innovative brews and 3 returning favourites from his Limited Edition and Cider Series. With the upcoming openings of Big Rock Urban in Vancouver's Brewery Creek district and Big Rock's Toronto location in Liberty Village, we'll be busy getting the word out."
"The team at CNW is very excited to be working with Big Rock," said Nicole Guillot, President and CEO, CNW Group. "The brewery industry is undergoing massive expansion in Canada and we look forward to helping Big Rock reinforce its brand status with quality communication services."
News releases have long been the backbone of a comprehensive communications strategy, essential for reaching media and industry stakeholders such as bloggers and social media influencers. CNW's newswire is fed directly into Canadian media points across the country and newswire.ca is the most-referenced source of Canadian news releases for journalists and financial professionals. Additional Targeted Industry Lists and SocialPostsTM hone in on industry verticals.
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Members of the media searching for Big Rock content including financial results and product information can now find it on CNW's newswire feed, or at newswire.ca . Follow Big Rock news by setting up an email alert for the company at my CNW or by downloading the CNW App and selecting Beer, Wine and Spirits from within the Industry filter.
Follow CNW's Food and Beverage industry feed on Twitter @CNWFood_Bev.
About Big Rock Brewery Inc.
Big Rock Brewery Inc. - headquartered in Calgary, Alberta - produces premium, all-natural craft beers. As Canada's leading craft brewer, Big Rock boasts a family of exceptional ales and lagers, Rock Creek Cider, an ongoing selection of seasonal beers released through the Brewmaster's Limited Edition and cutting-edge, small batch brews released through the Alchemist Edition. Big Rock products are sold in five provinces and two territories in Canada, and are also available in the Republic of Korea. For more information on Big Rock Brewery visit bigrockbeer.com
About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about Canadian brands online and in the news. Best known for its newswire, a digital service that provides simultaneous distribution of news releases and multimedia content to news media and markets locally and globally, CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms. Founded in 1960, CNW is a premium service offering bilingual assistance, 24/7. www.newswire.ca
SOURCE CNW Group Ltd.
Image with caption: "Calgary's Big Rock Brewery Inc. selects CNW for news release and multimedia distribution (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20150205_C3699_PHOTO_EN_11866.jpg