To enhance their traditional North Pole and Santa experiences CF will be piloting the Magic Gift Workshop, an interactive digital experience at CF Rideau Centre and CF Carrefour Laval
CANADA, Nov. 24, 2015 /CNW/ - Coast to coast Cadillac Fairview (CF) properties help Canadian families embrace the holiday season with unforgettable traditions and experiences. This year is no exception with today's announcement that CF Rideau Centre and CF Carrefour Laval will offer shoppers a twist of magic with an interactive experience called the Magic Gift Workshop.
Within the experience, shoppers will meet Santa's newest team of helpers, The Tufties, a set of loveable, fuzzy creatures who are both amazing gift wrappers and entertainers. Upon entering the workshop, guests will see the magic unfold and just how far Tufties are willing to go to make a gift look perfect.
This in-property activation is all a part of the CF promise to surprise and delight shoppers through new innovation and experiences. The Magic Gift Workshop is free of charge and will run Nov. 27th through to Dec 24th, with shoppers being able to bypass long wait times with an online booking option at cfrideaucentre.com/magic and cfcarrefourlaval.com/magique.
"This is a special time of year for Canadians and many of our shoppers have seasonal traditions that include CF property holiday experiences," says Jason Anderson, Senior Vice President of Marketing, Cadillac Fairview, "In support of those memorable moments, we're thrilled to be able to introduce to our special little characters the Tufties and bring families closer together with an interactive and immersive experience like the Magic Gift Workshop."
The Magic Gift Workshop Experience
CF Rideau Centre and CF Carrefour Laval shoppers will be able to place their unwrapped gift on the conveyer belt of the Magic Gift Workshop and then go inside the structure to follow their gift as it travels throughout.
Interactive from the beginning, shoppers will be immersed into a shimmering starry night environment, watching through viewing stations as The Tufties wrap, decorate and prepare their gift. In the last station, shoppers will be treated to a fully animated experience which will illuminate their freshly wrapped gift. Family and friends on the outside of the structure will be able to enjoy a fun video of The Tufties at play, so as not to miss out on the experience. Videos of The Tufties at work can be found at cfrideaucentre.com/magic and cfcarrefourlaval.com/magique.
Introducing The Tufties
The Magic Gift Workshop will introduce shoppers to The Tufties, a new set of helpers for the holiday season. Named for their furry and fuzzy look and created here in Canada exclusively for CF, these little winter creatures are visiting all the way from the Arctic Islands off of Canada's North Coast close to the North Pole. Covered in fur to help them stay warm during the cold Arctic winter, The Tufties are very social creatures, who love to work and play together – in fact they're inseparable.
"We are thrilled that CF Rideau Centre could play a part in bringing the Magic Gift Workshop to shoppers this holiday season. Children and adults alike are going to enjoy the experience and fall in love with The Tufties," says Cindy VanBuskirk, General Manager, CF Rideau Centre, "This new interactive take on holiday gift wrapping is truly delightful and even more fun to experience through the eyes of children swept up in the excitement and spirit of the season."
CF SHOP! Text concierge service for the Holiday Season
In addition to the Magic Gift Workshop experience, the holiday shoppers at CF Rideau Centre and CF Carrefour Laval will enjoy 'CF SHOP! Text,' the text-based concierge service that gives consumers access to advanced guest services at their fingertips. Whether it's a question about property operating hours, shopping trends and where to get seasonal decor the CF SHOP! Text will help find the best options for guests.
Holiday traditions and experiences across the CF property portfolio
Similar to years past, Cadillac Fairview is also celebrating the holidays with its customers across Canada in a variety of different ways. Whether it's a visit to the North Pole; Breakfast with Santa; a gift donation through the Toy Mountain drive; Festival of Lights; collecting Elf trading cards at the Believe experience or a Storytime with Santa experience there is something for everyone. For a full listing of activities this holiday season at any of the 20 Cadillac Fairview properties across Canada, please visit cfshops.ca.
CF portfolio Digital Enhancements
CF shoppers now also have access to upgraded, free WiFi. Fast connection speeds and easy to use, upgraded WiFi will make for a seamless and fun shopping trip. Customers will also see mobile charging stations throughout the properties so that they receive the digital support they need to make a list and check it twice without the worry of a slow connection, or low battery. To stay up to date on all the new improvements for your local CF shopping centre please visit cfshops.com.
About Cadillac Fairview
Cadillac Fairview is one of the largest owners, operators and developers of best-in-class office, retail and mixed-use properties in North America. The company also invests in retail, mixed-use and industrial real estate in Brazil, Colombia and Mexico.
Valued at more than $28 billion, Cadillac Fairview owns over 36 million square feet of leasable space at 66 properties in Canada, including landmark developments, such as Toronto-Dominion Centre, CF Toronto Eaton Centre, CF Pacific Centre and CF Chinook Centre. Cadillac Fairview is wholly owned by the Ontario Teachers' Pension Plan, which invests to secure the retirement income of active and retired teachers.
SOURCE Cadillac Fairview Corporation Limited
Image with caption: "Cadillac Fairview celebrates tradition and magic by welcoming The Tufties with the launch of the Magic Gift Workshop, debuting in two properties: CF Rideau Centre and CF Carrefour Laval. Pictured: A Tufty, created exclusively for Cadillac Fairview. (CNW Group/Cadillac Fairview Corporation Limited)". Image available at: http://photos.newswire.ca/images/download/20151124_C4106_PHOTO_EN_552730.jpg
For further information: Media contact: Vanessa Jenkins, North Strategic, 416-206-8765, [email protected]