Business Analysts, Data Scientists Using Hadoop Are Invited To Join The Journey Sciences™ Movement

DENVER, Oct. 1, 2015 /CNW/ -- ClickFox, the pioneer in journey analytics, announced today that their CEA platform has been certified on Hortonworks Data Platform (HDP™), and is available for General Availability.

With this certification, Hadoop users are now empowered to join the Journey Sciences™ revolution!  ClickFox CEA is the first application in Hadoop that surfaces end-to-end journeys from massive amounts of uncorrelated RAW data to generate the most intelligent enterprise data to solve Customer Experience use cases.  ClickFox's unique capability produces a contextualized Journey Dataset that when used by applications, predictive models, decisioning systems, alerting systems, and any existing system in the Enterprise, will lead to billions of dollars of revenue opportunity through a library of Use Cases!  This empowers Business Analysts and Data Scientists to make precise, informed, decisions by leveraging contextualized data across proven use cases, such as: Digital Transformation, Service Migration, Repeat Contact, Customer CSAT and overall Customer Experience.

"With this certification, we are making it easier for data scientists to improve the effectiveness of their Hadoop projects," said Mitch Ferguson, vice president of business development at Hortonworks. "Now enterprise customers using ClickFox CEA on HDP can enjoy faster insights from all their data."

ClickFox enables Data Scientists unparalleled capability to improve Customer Experience within Hadoop.  The Journey Dataset, due to the consistent, structured format, requiring much less data preparation than a typical raw curation approach.  Standard Hadoop interfaces can now surface Journey Data to any number of reporting, alerting, or operational decisioning systems.  By incorporating Customer Experience behavior indicators from Journey Data, Data Science teams can further increase statistical data & prediction model accuracy and performance by as much as 20%.

"This integrated analytics that binds together what has traditionally occurred inside business pillars will change the way businesses look at data, insight and how quickly they can monetize business opportunity for improved profits, better efficiency and overall client experience", said Lori Bieda, VP, Business Analytics and Insights at BMO. 

ClickFox is the creator of the journey data standard and the only specialized journey solution certified and embedded in Hadoop.  With over a decade of expertise monetizing the world's largest customer interaction sources, we have proven success transforming big data into connected, dynamic journeys delivering billions in incremental revenue, operational efficiencies and c-sat improvements to our clients.

Join the Journey Sciences™ movement.

SOURCE ClickFox, Inc.

For further information: Alex Massie, 678-904-4341,,

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