VALCOURT, QC, Nov. 28, 2025 /CNW/ - On November 20th, BRP Inc. (TSX:DOO) (NASDAQ:DOOO) celebrated the fourth edition of its Yellow Day event to take a stand against bullying, donating more than CAD $300,000 to the cause. As part of the Company's Ride Out Intimidation program, this annual event encourages the entire BRP community to wear yellow on social media to show solidarity and raise awareness about all forms of bullying. This year alone, more than 6,000 BRP employees, dealers, ambassadors and partners rallied around the cause.
"Yellow Day is a powerful reminder that when we stand together, hope becomes action. Creating a world free from intimidation takes courage and we're proud to lead this journey" said Elise Auvachez Millot, Vice-President, Public Affairs, Government Relations and Corporate Sustainability at BRP. "To everyone who wore yellow, shared their voice, and amplified the message around the world, thank you for speaking up in favor of workplaces and communities where everyone feels safe, seen and respected.''
BRP pledged to make a donation for every public post featuring photos of participants wearing yellow on Facebook, Instagram, or LinkedIn using the hashtag #RideOutIntimidation on Yellow Day. Thanks to an incredible participation from its community, BRP was able to make generous donations to organizations with programs dedicated to raising awareness and putting an end to bullying: Abrace - Programas Preventivos (Brazil), Fondation Tel-Jeunes (Canada), Fundación Saloma para el Avance de la Educación A.C. (Mexico), Project Rockit (Australia), Tyttöjen Talo (Finland), CESABI (Mexico), Tandem Kinderschutzzentrum (Austria), Patouch (Switzerland), and Stand for the Silent (United States).
A Wave of Yellow on Instagram Reels
To show their unwavering support for the cause, five BRP ambassadors teamed up with a charity of their choice for a Yellow Day Instagram Reel. BRP donated CAD $27,000 to each of these five charities to support their work and contribution to the fight against bullying. Click the links below to watch the videos:
Ski-Doo ambassador – Craig McMorris x McMorris Foundation
Can-Am Off-Road ambassador – Dustin Jones x One Tribe
Sea-Doo ambassador – Bri Andrassy x The Little Legs Big Heart Foundation
Can-Am Motorcycles ambassador – Ellis Spieza x Boys & Girls Club of the Austin Area
Can-Am 3-wheel ambassador – Kellie Raspberry x Kidd's Kid
Australia Lights Up for the Cause
Thanks to BRP's partner Bully Zero, Australia's leading organisation delivering programs on cyber safety, bullying prevention, wellbeing and resilience, more than 20 monuments and main roads across Australia were illuminated with yellow lights in the days leading up to Yellow Day. These included Melbourne Town Hall (VIC), Newcastle City Hall (NSW), Story Bridge (QLD), Parliament House (SA), Sky Ribbon Gateway Bridge (WA), and Launceston Town Hall (TAS). This vibrant show of solidarity is another way in which BRP's Yellow Day helps spark conversations and raise awareness against bullying.
Since 2022, BRP has invested over CAD $10 million in charitable contributions through its Ride Out Intimidation program. To find out about how BRP is driving change beyond Yellow Day, click here.
About BRP
BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Quintrex boats and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its lines of products with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric models for its existing product lines. Headquartered in Quebec, Canada, BRP had annual sales of CA$7.8 billion from over 130 countries and employed approximately 16,500 driven, resourceful people as of January 31, 2025.
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Quintrex, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
SOURCE BRP Inc.
For media enquiries: Stéphanie Giroux, Media Relations, [email protected]
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