Home Hardware's BeautiTone signals a shift toward softer, warmer interiors with Rosewater
BURFORD, ON, Sept. 9, 2026 /CNW/ -- Home Hardware's BeautiTone, the country's number one Canadian owned retail paint brand, has named 'Rosewater' (TR27-2-1) its 2027 Colour of the Year. The soft, radiant pink balances comfort with sophistication, offering a fresh take on creating calm, lived-in spaces.
'Rosewater' marks a shift from the deeper, moodier hues of recent years, including 2026 Colour of the Year Muse, an earthy green, and 2025's Midnight Flora, a dramatic red purple. For 2027, BeautiTone's colour experts are seeing a move toward softer hues that bring a sense of warmth and optimism into the home.
"Home is where we recharge, reconnect and find moments of calm amid busy lives," said Donna Robertson, Paint Consultant, BeautiTone Paint and Home Products. "Across Canada, we're seeing homeowners move away from stark, high contrast interiors toward colours that feel warmer, more approachable and enduring. Rosewater brings that warmth and softness into the home while maintaining a refined look that homeowners can build around for years to come."
Each year, BeautiTone's Colour of the Year is selected through a comprehensive trend forecasting process that considers influences across fashion, home décor, culture, technology and the broader social mood. The team also draws on insights from global colour partners and BeautiTone paint experts across Canada, helping identify a colour that reflects where design is heading and how homeowners want their spaces to look and feel in the year ahead.
With subtle yellow undertones, 'Rosewater' captures the warmth of petals illuminated by morning light, brightening interiors while maintaining a sense of warmth and comfort. Equally suited to living spaces, bedrooms and whole home applications, 'Rosewater' sits at the heart of BeautiTone's 2027 Colour Trends palette, Echoes of Earth, a collection of hues inspired by nature that encourages warmer, more layered interiors that feel welcoming and connected to the natural world.
"Rosewater is incredibly versatile and can be used in ways that feel subtle or make a statement," said Robertson. "For a more immersive look, use it across all four walls in a bedroom or living space, or introduce it through a feature wall, cabinetry or an interior door. Pairing Rosewater with wood, natural stone and textured finishes brings out its warmth and creates a space that feels layered and inviting."
'Rosewater' and the full Echoes of Earth palette are available exclusively at Home Hardware, Home Building Centre and Home Hardware Building Centre locations across Canada, and are available across BeautiTone's Designer, Pure, Signature, and Pro300 paint lines.
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About BeautiTone Paint and Home Products Division
Headquartered in Burford, Ontario, Home Hardware Stores Limited's BeautiTone and Home Products Division is one of the most modern paint manufacturing facilities in North America. The BeautiTone and Home Products Division distributes a full range of private label products, including BeautiTone paints, stains, and a wide range of aerosol products. Proudly made in Canada (with domestic and import materials) in Burford, Ontario, BeautiTone is exclusively sold at Home Hardware, Home Building Centre, and Home Hardware Building Centre stores across Canada. BeautiTone produces top-quality paint and home products made available in its Designer, Pure, Signature, Wood-Shield, and PRO series since 1980. More information about BeautiTone is available at beautitone.ca.
About Home Hardware Stores Limited
Founded over 60 years ago in St. Jacobs, Ontario, Home Hardware Stores Limited is proudly Canadian and the country's largest Dealer-owned and operated home improvement retailer with nearly 1,000 stores serving communities across the country. The Home Hardware Dealer network improves life at home by providing superior home improvement retail experiences through helpful advice and a deep understanding of the communities they serve. Home Hardware Stores Limited is designated as one of Canada's Best Managed Companies and recognized as one of Canada's Best Employers. More information about the company is available at homehardware.ca.
SOURCE Home Hardware Stores Limited
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