Audi Canada Announces Major Sponsorship of TIFF

• Audi Canada partners with TIFF as a Major year-round Sponsor
• Three year agreement makes Audi Canada the Toronto International Film Festival's Official Automotive Supplier

AJAX, ON, June 1, 2012 /CNW/ - Audi Canada and TIFF today announced a three-year agreement that will make Audi a major sponsor and official automotive supplier of the Toronto International Film Festival . The partnership will also include Audi's new sponsorship of the organization's year-round programming at TIFF Bell Lightbox.

"Audi is a world leader in the design, production and development of luxury automobiles. Our company has long supported the world of arts and cinema. Our announcement today underscores this affiliation and allows us to showcase our passion for design during what has become one of this country's most important cultural festivals," said Wolfgang Hoffmann, President Audi Canada. "The Toronto International Film Festival is the preeminent festival in Canada and we are pleased to formally announce this long-term, strategic alliance."

"We are very pleased to have Audi Canada on board as a sponsor of TIFF for the next three years," said Piers Handling, Director and CEO, TIFF. "The global appeal and cutting-edge style of the Audi brand is a perfect fit for the Festival and we are excited to create premium experiences for both TIFF audiences and Audi Canada customers to enjoy."

About TIFF
TIFF is a charitable cultural organization whose mission is to transform the way people see the world through film. An international leader in film culture, TIFF projects include the annual Toronto International Film Festival in September; TIFF Bell Lightbox, which features five cinemas, major exhibitions, and learning and entertainment facilities; and innovative national distribution program Film Circuit. The organization generates an annual economic impact of $170 million CAD. TIFF Bell Lightbox is generously supported by contributors including Founding Sponsor Bell, the Province of Ontario, the Government of Canada, the City of Toronto, the Reitman family (Ivan Reitman, Agi Mandel and Susan Michaels), The Daniels Corporation, Major Sponsor and official bank RBC, Major Sponsor BlackBerry and Visa†. For more information, visit www.tiff.net.

About Audi
The Audi Group delivered 1,302,659 cars of the Audi brand to customers in 2011. In 2011 the Company posted revenue of €44.1 billion and an operating profit of €5.3 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Changchun (China) and Brussels (Belgium). The Audi Q7 is built in Bratislava (Slovakia). In July 2010, CKD production of the Audi Q5 was added to the existing Audi A4 and A6 manufacturing operations in Aurangabad (India). At the Brussels plant, production of the Audi A1 has been running since May 2010, while production of the new A1 Sportback began in 2012. The Audi Q3 has been built in Martorell (Spain) since June 2011. The Company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft., Automobili Lamborghini S.p.A. in Sant'Agata Bolognese (Italy), AUDI BRUSSELS S.A./N.V. in Brussels (Belgium) and quattro GmbH in Neckarsulm. Subject to a positive decision by the responsible competition authorities, the Italian sports motorcycle manufacturer Ducati Motor Holding S.p.A. will also belong to the Audi Group. Audi currently employs around 64,000 people worldwide, including around 48,000 in Germany. Between 2012 and 2016 the brand with the four rings is planning to invest a total of €13 billion - mainly in new products and the extension of production capacities - in order to sustain the Company's technological lead embodied in its "Vorsprung durch Technik" slogan. Audi is currently expanding its site in Győr (Hungary) and will start production in Foshan (China) in late 2013 and in Mexico in 2016.

Audi has long been fulfilling its social responsibility on many levels - with the aim of making the future worth living for generations to come. The basis for Audi's lasting success is therefore formed by environmental protection, the conservation of resources, international competitiveness and a forward-looking human resources policy. One example of AUDI AG's commitment to environmental issues is the Audi Environmental Foundation. Within the context of "Vorsprung durch Technik," which extends far beyond its products, the Company is directing its activities toward a major goal - comprehensive CO₂-neutral mobility.

Cort Nielsen
Public Relations Manager
Tel: [phone]
E-mail: [email protected]
www.audi-mediaservices.com