Advisory - Media Briefing - Salvation Army to launch text message giving at
Santa Shuffle runs

Donors can Text 'HOPE' to 45678 to make $5.00 Christmas Campaign donations this year

TORONTO, Dec. 4 /CNW/ -

    WHO:               Salvation Army leaders and the general public,
                       including 10,000 runners raising an estimated $450,000
                       for Salvation Army programs that help families and
                       individuals during the Christmas season and year-

    WHAT:              The Salvation Army will launch a national text message
                       donation program, aimed at raising funds for Canada's
                       vulnerable and marginalized. Donors can text the word
                       HOPE to 45678 from any Rogers Wireless or Bell
                       Mobility phone to make a $5.00 contribution to The
                       Salvation Army's Christmas Campaign. Money raised will
                       directly support the more than 1.5 million people The
                       Salvation Army serves year-round.

    BACKGROUND:        This is the first time that one of Canada's largest
                       and most well respected charities has used mobile
                       technology as a way to give back. The program will be
                       officially launched at the Santa Shuffle Runs, hosted
                       by The Salvation Army and located across the country.
                       The program will continue throughout the Christmas
                       season, giving donors a cash-free, easy and secure way
                       to make donations to the Christmas Campaign. For more
                       information about the text message giving program,
                       please visit

    NATIONAL CONTACT:  Andrew Burditt
                       Territorial Public Relations Director
                       The Salvation Army

    WHEN/WHERE:        Saturday, Dec. 5th at Salvation Army Santa Shuffle
                       runs, located in 35 cities across the country, from
                       St. John's to Victoria; all races start at 10:00 AM
                       LOCAL TIME. For more information about the Santa
                       Shuffle, please visit


    - Abbotsford, BC - Elmwood Park
    - Barrie, ON - Heritage Park
    - Brampton, ON - 1 Steeles Ave. East
    - Burlington/Hamilton., ON - St. Mary's Catholic SS
    - Calgary, AB - Eau Claire Market
    - Edmonton, AB - Hawrelak Park
    - Fredericton, NB - 531 St. Mary's Street
    - Guelph, ON - 10-160 Kortright Rd W
    - Halifax, NS - Halifax Port Authority Pavilion 20
    - Kelowna, BC - Mission Creek Greenway
    - Kingston, ON - Army Navy Air Force Club
    - Lethbridge, AB - Nicholas Sheran Park, west side
    - London, ON - Victoria Park
    - Mississauga, ON - Sheridan Mall
    - Moncton, NB - Centennial Park; Tennis Club Building
    - Montreal, QC - Royal Park for Montreal
    - Nanaimo, BC - Running Room store
    - Newmarket, ON - Newmarket Running Room
    - Oakville, ON - Oakville Running Room
    - Ottawa, ON - Dows Lake
    - Peterborough, ON - 911 Armour Road North
    - Quebec, QC - Plaines d'Abraham
    - Regina, SK - Royal Saskatchewan Museum
    - Saint John, NB - Running Room Store
    - Sarnia, ON - Canatara Park
    - Saskatoon, SK - 339 Avenue C South
    - St. John's, NL - Hatcher House, MUN Campus
    - Sudbury, ON - Running Room,117-1984 Regent Street
    - Thunder Bay, ON - Current River Recreation Centre
    - Toronto, ON - Sunnybrook Park
    - Vancouver, BC - Lumberman's Arch, Stanley Park.
    - Victoria, BC - High Point Community Church
    - Waterloo/Kitchener, ON - Waterloo Memorial Recreation Complex
    - Whitby, ON - Heydenshore Pavilion (Water Street)
    - Winnipeg, MB - Children's Museum

SOURCE The Salvation Army

For further information: For further information: Andrew Burditt, Territorial Public Relations Director, The Salvation Army, (416) 845-8231,

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