Secure your phone. Save your life. #ImpactfulReminder
MONTREAL, April 15, 2019 /CNW Telbec/ - In partnership with the City of Montreal, Impactful Reminder today unveils an exhibition aimed at boosting public awareness about the dangers of mobile phone use while driving. Installed at Place Jacques Cartier from April 15 to 18, the initiative features actual vehicles involved in accidents caused by texting.
As partner, the City of Montreal applauds the initiative and hopes it will help reduce to zero the number of fatalities and serious injuries on our roads, making them safer for everyone. Its hope is that such a hard-hitting expo will have a lasting impact on people.
"Although we all know we shouldn't use our phones while driving, most people seem desensitized to the issue. We hope this exhibit will incite Montrealers to take action and raise awareness amongst their peers," states Éric Alan Caldwell, head of planning, transportation and the public consultation office for Montreal.
A study by the SAAQ reveals that nearly one in five drivers admits to writing or reading text messages while driving. Though largely trivialized, distracted driving is an offense that results in more fatal collisions than drunk driving, according to a report from the Sûreté du Québec.
The "Impactful Reminder" live expo is based on the stories of three victims whose accidents occurred in Quebec. Using photos provided by the victims and their families as guides, the cars were converted into near-perfect replicas of the ones involved in the three victims' accidents. Onsite, visitors will be able to read the victims' stories by texting the number associated with each replica car.
The public is encouraged to activate "driving" mode on their mobile by visiting www.textodetrop.com/en. The exhibit will be open to the public from April 15 to 18 at Place Jacques Cartier.
To see the video of the initiative: https://youtu.be/WgnQluFHxFw
About Impactful Reminder
The "Impactful Reminder" exhibit is an initiative developed by Sid Lee creative agency in collaboration with the City of Montreal as part of its Vision Zero action plan, and SudOuest production house. The mission of the exhibit is to raise awareness among the citizens of Quebec, Canada and the world about the dangers of texting and driving, and to encourage them to use the "do not disturb while driving" function to reduce the number of accidents caused by this offense.
To Follow The Impactful Reminder
Facebook : @Le texto de trop
Instagram : @textodetrop
Twitter : @textodetrop
SOURCE Sid Lee
For further information: For any questions, please contact: Kristel Dupont, Public Relations Coordinator, [email protected], 514-282-2200#1342; City of Montreal, Geneviève Jutras, Press Officer, The Office of the Mayor of Montreal, 514 243-1268