VANCOUVER, Feb. 9, 2017 /CNW/ - 3tl Technologies Corp. (TSXV: TTM)(OTCQB: TTMZF) (the "Company" or "3tl") announced an agreement to provide PLATFORM³, its Software as a Service (SaaS) consumer marketing platform for a promotion of milk products in Western Canada for a western Canadian milk marketing association. 3tl will be compensated with an initial two-month license fee starting in March 2017, and a monthly license fee thereafter. 3tl has previously licenced PLATFORM³ for a national milk promotion in the U.S. (see press release dated August 20, 2016).
The milk promotion will use the full suite of PLATFORM³ modules including: Contests and Promotions; Purchase Receipt Validation; Loyalty, Rewards & Gamification; Social Content Sharing; Re-Targeting and Data Capture and Analytics.
Consumers who buy qualifying milk products at participating retailers will validate their purchases on their mobile devices using PLATFORM³. After validation, PLATFORM³ sends the consumers rewards via their mobile device, including a coupon for coffee products that can be redeemed at a global restaurant chain, and entries into a sweepstakes to win valuable prizes. The consumer can earn more entries for larger and repeat purchases of milk products, subject to some limits. PLATFORM³ will also track purchase behaviour and demographic data in an effort to provide the milk marketing association with consumer data for more customized and targeted offerings.
"This agreement is another example of how PLATFORM³ enables consumer packaged goods companies to connect directly with consumers via mobile devices," said Rob Craig, CEO of 3tl. "Consumers get valuable prizes that drive increased sales of milk products, and the milk marketing association rewards consumers while collecting valuable consumer data. Our experience last year with the milk promotion in the U.S. helped us to provide a solution for Western Canada."
About 3tl Technologies Corp.
PLATFORM³ is a Software as a Service (SaaS) consumer marketing platform. It enables Consumer Packaged Goods (CPG) companies and consumer brands to engage shoppers through their mobile device and influence their purchasing decisions. PLATFORM³ encompasses proprietary consumer engagement strategies and technology modules including optical character recognition (purchase receipt scanning), digital promotions, purchase data mining, loyalty and rewards. CPG companies and major retail brands use PLATFORM³ to influence and incentivize shoppers to interact with their brand and make purchases in-store and online.
For more information, visit 3tltechcorp.com.
For additional information about the company please visit www.sedar.com. The TSX Venture Exchange Inc. has in no way passed upon the merits of the transaction and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectation. Important factors - including the availability of funds and the results of financing efforts, - that could cause actual results to differ materially from the Company's expectations are disclosed in the Company's documents filed from time to time on SEDAR (see www.sedar.com). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
SOURCE 3tl Technologies Corp.
For further information: 3tl Technologies Corp., Robert Craig, Chief Executive Officer, (604) 639-5441, [email protected]