Feb 18, 2020, 11:34 ET
A syrupy sweet tale worthy of celebration
LONGUEUIL, QC, Feb. 18, 2020 /CNW Telbec/ - The 2020 sugar season is shaping up to be a banner year, if the maple tapping ceremony held this morning is any indicator. The ceremony, an annual industry tradition that officially kicks off the sugaring-off season, took on a festive air this morning at the sugar bush in Quebec City's Bois-de-Coulonge Park as attendees celebrated the 30th anniversary of the joint plan for maple production. André Lamontagne, the Quebec Minister of Agriculture, Fisheries and Food, took part in the tapping ceremony along with a number of provincial MPs. QMSP representatives also took the opportunity to launch the book Si l'érable m'était conté, which recounts 100 years of maple production history in Quebec.
Quebec Maple Syrup Producers tell their stories
2020 marks the 30th anniversary of the creation of the joint plan for maple production. To mark the occasion, the Quebec Maple Syrup Producers wanted to tell their story and share a part of the province's heritage with as many people as possible. That's how the book, Si l'érable m'était conté : 1920 – 2020, 100 ans d'acériculture au Québec, came to be. Serge Beaulieu, who has been QMSP President since 2007 and was involved in the industry in 1989 when the joint plan was created, had this to say: "Becoming a full-time maple syrup producer and making it your profession was almost impossible to imagine from the 1950s up to the 1980s. But now in 2020, maple syrup has become the main type of agricultural production in many regions in Quebec. Today, maple syrup production translates to 10,000 full-time jobs and $600 million for the Quebec economy. The collective effort of the 11,300 maple syrup producers across the board has made it possible to create a stable environment in which the maple syrup industry can flourish. Our organization was born out of a desire shared by many to grow this once-ancillary production business into an economic sector in its own right. Our predecessors believed—and we still believe today—that when we all work together to move forward collectively, we get a lot farther."
Si l'érable m'était conté, 1920 - 2020 : un siècle d'acériculture au Québec consists of 16 chapters, interspersed with photos of maple producing families, that explain what it was like for maple producers in the 1920s and the collective action that led to the creation of the Quebec maple syrup production system. It tells the story of the passionate people who succeeded in making Quebec the world leader in maple production.
Let the sugaring-off season begin!
Ministre de l'Agriculture, des Pêcheries et de l'Alimentation André Lamontagne, drill in hand, had the honour of officially kicking off the season today with a ceremonial first tapping. "Maple syrup is a key ingredient in Quebec's cultural and culinary identity," he said. "The work that was started today makes it clear just how ingrained this product is in our collective psyche and in Quebec's heritage. This liquid gold is an invaluable resource produced only in northeastern North America and particularly in Quebec, which accounts for 90% of Canada's maple syrup and 70 % of the world's supply. We are well aware of the major role the industry plays in our economy and the expertise of Quebec's maple syrup producers is a point of national pride."
A hot maple mocktail was served and everyone toasted to the 2020 season, which, depending on the temperature, should begin in the next few days in more southern regions and a little later in the regions further east and north of the St. Lawrence River.
Local celebrities pay tribute to Quebec's maple syrup producers
Ricardo Larrivée, Alexandre Taillefer, Josée di Stasio, Yvon Deschamps, Judi Richards and Mario Dumont talked about their love of maple in a video highlighting the work of maple syrup producers. They noted how proud they are of the people who have shaped the history of maple syrup production in Quebec and helped make the province the world leader in maple syrup production.
Watch the video.
To get a copy of Si l'érable m'était conté
Si l'érable m'était conté, 1920 – 2020 : un siècle d'acériculture au Québec is available online at ppaq.ca/livre. Price: $22. Price includes sales tax and postage. This book is available in French.
About the Québec Maple Syrup Producers and the Maple from Quebec brand
The mission of the Québec Maple Syrup Producers is to promote the interests of Québec's maple producers and to develop the production and sale of Québec maple products to their full potential while respecting the principles of sustainable development. The organization represents some 11,300 producers and 7,400 businesses whose hard work has made Quebec responsible for an average of 72% of the world's maple syrup production on an annual basis. The Québec Maple Syrup Producers proudly support the Maple from Quebec brand and coordinate the international marketing and promotional efforts for Canadian maple products on behalf of Canada's maple industry. The organization also leads and directs the International Maple Research and Innovation Network.
ppaq.ca – @AcericoleQc
SOURCE Producteurs et productrices acéricoles du Québec
For further information: Information and interview requests: Aude Simonnot-Lanciaux, TACT, Phone: 514-667-0196, ext. 427, Cell: 438 979-1510, [email protected]; Source: Hélène Normandin, Producteurs et productrices Acéricoles du Québec
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