Event organizers need to grow attendance, deliver value to exhibitors and sponsors, and stay visible in a crowded market. PR Newswire amplifies your event story and participant voices before, during and after the show to extend visibility and impact.
Extend the Value of Your Event Beyond the Show
An event’s biggest communications opportunity doesn’t begin when the doors open or end when they close. Organizers need to build awareness and demand leading up to the event, create engagement while it’s happening and keep the conversation going afterward. At the same time, exhibitors and sponsors expect meaningful visibility and value from their investment.
A coordinated communications strategy can help organizers break through crowded markets, activate the communities around their events and turn event-generated stories into ongoing visibility. By extending communications across the entire event lifecycle, organizers can create more reasons to attend, participate, sponsor and return.
Benefits of PR Newswire’s Event Communications & Promotion
How PR Newswire Supports Your Event
PR Newswire combines communications expertise, promotional resources and strategic support to help event organizers get more from every stage of their event program.
Our services can include press release distribution, event press rooms and dedicated event pages, social promotion, media and content strategy, participant communications and promotional resources. We also provide strategic guidance, program planning, participant education and, for select events, on-site support to help capture and share news in real time.
By bringing these capabilities together, PR Newswire can extend your team’s capacity while making it easier for exhibitors, sponsors and speakers to participate in the event’s communications and promotion.
PR Newswire offers a range of communications solutions to help event organizers build awareness, engage audiences and extend the impact of their events before, during and after the show. Solutions include press release distribution, online press office services, multimedia and content creation, social media promotion, Multichannel Amplification™ and reporting.
Build awareness early by creating newsworthy content around registration, speakers, programming, partnerships and other event milestones and distribute it to the audiences you want to reach. A dedicated event “Topics Page” on PR Newswire.com gives your event an additional, highly discoverable destination where audiences can find the latest show news and connect with timely event information. Multichannel Amplification™ can extend visibility, build momentum and drive action throughout the event lifecycle.
Give exhibitors and sponsors more opportunities to build visibility and demonstrate the value of their participation. Preferred-partner benefits, exclusive discounts and opportunities to showcase exhibitor and sponsor news can add meaningful value, helping make participation a more compelling investment.
Make it easy for participants to promote their involvement by giving them ready-to-share content. Social toolkits, powered by SoSha, provide pre-written social posts that participants can quickly share with their own audiences. This helps activate your event community, increase social engagement, drive quality traffic to your event site and extend the life of your event.
Give the media easy access to the information and stories they need. An online press room can serve as a centralized media resource where event news, exhibitor information, multimedia and other press materials are available in one place.
For longer-term visibility, organizers can also develop non-promotional editorial content around industry trends, research and expert insights. Feature Story Amplification can extend that content to thousands of publishers and potentially create earned coverage that continues to generate visibility after the event.
The planning timeline depends on the type and scope of the project. For event campaigns, it's best to plan as early as possible so that there is enough time to develop the story, create supporting content, distribute announcements and build momentum ahead of the event. PR Newswire can help determine the appropriate timeline based on the content, channels and campaign objectives.