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May 15, 2014, 07:05 ET Sapporo Bĭru - The Legend Continues on its North American Journey

TORONTO, May 15, 2014 /CNW/ - Sapporo, the iconic Japanese beer is excited to launch of the second installment of its award winning "Legendary Bĭru" marketing campaign anchored by a new television...


Jun 02, 2010, 11:05 ET Sapporo Channels the Essence of 'Biru'

GUELPH, ON, June 2 /CNW/ - A legendary 'Biru' is poised to take the country by storm. Biru - a Japanese term for beer - is the centre of a new brand campaign for Sapporo beer that focuses on the...