Women's College Hospital Foundation launches Capital Campaign: "It's Personal"

Emmy award winning comedian Andrea Martin champions campaign at second annual Women for Women's fundraising luncheon

TORONTO, Oct. 30, 2012 /CNW/ - More than 700 guests gathered today to mark the second annual Women for Women's luncheon in support of Women's College Hospital Foundation's Capital Campaign. The event explored the future of health care with an expert panel and launched "It's Personal" a new facet of the campaign that will broaden the conversation about health care in Canada, involving the community.

"The response to our annual luncheon and to the campaign has been terrific and we're more than half-way towards our fundraising goal," said Colleen Moorehead, Chair of the Women for Women's luncheon and Vice-Chair of Women's College Hospital Foundation's Capital Campaign. "These funds will support the building of Women's College Hospital's new, exceptional facility - a completely different type of hospital.  When complete, the state-of-the-art hospital will be unlike any other - built around specialized clinics, centres and surgical suites that combine clinical care, research and education. It will be the hospital of the future."
"In just 26 weeks, phase one of Women's College Hospital's new facility will open to provide the very best treatment and patient care," says Sue Carruthers, President and CEO, Women's College Hospital Foundation. "The new building will enable us to advance the health of women and continue delivering tangible health-system solutions. Women's College Hospital is revolutionizing health care to meet the health challenges of tomorrow."

At Women for Women's, the panel discussion included Ed Clark, CEO of TD Bank Group; Arlene Dickinson, entrepreneur, CEO of Venture Communications and Women's College Hospital board member; and Dr. Gillian Hawker, MSc, Physician in Chief with the Department of Medicine at Women's College Hospital and Professor of Medicine and Rheumatology at the University of Toronto. CBC Senior Business Correspondent Amanda Lang moderated.

"Our panel provided a clear focus on the future of health care and the vital role that innovation and Women's College Hospital play in a re-imagined health-care sector," adds Moorehead. "With "It's Personal" we are extending this conversation, asking the public to weigh in with their views on care."

"It's Personal" asks people to tell Women's College Hospital Foundation what is working in women's health -- and what is not.  www.itspersonal.ca is a web-based conversation on the future of health care, from the user's point of view. Its companion fundraising tool, The 1,000 Project, allows donors to personalize a photo square and add their message to a visual "photo wall" where just 1,000 individuals will leave their legacy. SCTV alumni and Emmy award winning actress Andrea Martin has lent her talents to bring a fresh perspective to this campaign.

To celebrate the launch of Women's College Hospital Foundation's Capital Campaign, Toronto's CN Tower will light up the city in the colours of Women's College Hospital - pink, blue and green on Tuesday, Oct. 30, from sunset to sunrise the next morning.  Starting at the top of every hour for eight minutes, the light show will display Women's' College Hospital's three colours along with special effects.

About Women's College Hospital Foundation
The Foundation is dedicated to raising funds in support of Women's College Hospital to ensure it continues as a North American leader in women's health and ambulatory care. WCHF is engaged in a $70-million fundraising campaign to support the $555 million capital redevelopment of Women's College Hospital, invest in state-of-the-art technology and fund critical research and education.

About Women's College Hospital
For more than 100 years Women's College Hospital (WCH) has been dedicated to groundbreaking advances in health care.  Today, this legacy continues.  WCH is delivering health system solutions by creating new models of ambulatory care and improving access. As a teaching hospital affiliated with the University of Toronto, Women's College Hospital is also training the health professionals of the future to work in ambulatory settings.

Women's College Research Institute (WCRI) is tackling the greatest health challenges of our time. It is dedicated to developing medical insights that enhance the health of women and improve health-care options for all. And by translating research findings into better clinical care, WCRI scientists are having an impact in Toronto, across Canada and around the world.

For more information about how Women's College Hospital and its Research Institute are transforming patient care, visit www.womenscollegehospital.ca.

Video with caption: "SCTV's Libby Wolfson (Andrea Martin) talks to Marilyn Denis (The Marilyn Denis Show) about the "It's Personal" campaign for Women's College Hospital - an innovative state-of-the-art hospital, currently being built, that will revolutionize health care. ". Video available at: http://youtu.be/RLQPjX5_u64

SOURCE: Women's College Hospital Foundation

For further information:

or to RSVP please contact:

Shelley Thomas
Narrative PR
E: Shelley.thomas@narrative.ca T: 416 922 2211 x3364

Arlene Madell
Women's College Hospital Foundation
E: arlene.madell@wchospital.ca T: 416 813-4739

Jodi Salem
Women's College Hospital
E: jodi.salem@wchospital.ca T: 416-323-6400 ext 4054

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