Campaign aims to add significant funding for children's hospitals
MISSISSAUGA, ON, May 14, 2020 /CNW/ - Walmart Canada is launching their annual fundraising campaign for Children's Miracle Network Canada.
This year's campaign called "On the frontline to help kids live better", aims to raise millions of dollars for children's hospitals. Walmart is inviting its associates and customers to come together from May 14 to June 7 to donate at the checkout and online on Walmart.ca to support kids across Canada.
Walmart will also generously match customer donations, with a corporate matching grant of $820,000. Since 1994, Walmart Canada has grown to become Children's Miracle Network's largest corporate sponsor, raising $150 million for the organization.
"Supporting children's hospitals right now is crucial to helping kids across Canada live better and stay safe," said Mark Hierlihy, CEO and President of Canada's Children's Hospital Foundations, who heads up Children's Miracle Network in Canada. "We are incredibly grateful for all Walmart associates for their bravery on the retail frontlines, and for their willingness to support the doctors, nurses and other healthcare professionals who are on the medical frontline for kids every day. When we choose to come together, we're stronger."
"While it's not business as usual at Walmart, our commitment to Children's Miracle Network remains as strong as ever and now more than ever these hospitals need our help," said Haio Barbeito, President and CEO, Walmart Canada. "We are proud to do our part, working the frontlines alongside amazing healthcare professionals, supporting the children in our communities who need us the most during these challenging times."
All the money raised directly benefits the Children's Miracle Network Canada member hospitals, which use the funds based on what they need most — providing lifesaving equipment and research, supporting top therapy programs and providing charitable care.
For more information on Children's Miracle Network, visit: ChildrensMiracleNetwork.ca.
About Walmart Canada
Walmart Canada operates a chain of 408 stores nationwide serving 1.5 million customers each day. Walmart Canada's flagship online store, www.walmart.ca, is visited by 900,000 customers daily. With more than 90,000 associates, Walmart Canada is one of Canada's largest employers and is ranked one of the country's top 10 most influential brands. Walmart Canada's extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart Canada has raised and donated more than $400 million to Canadian charities. Additional information can be found at walmartcanada.ca, facebook.com/walmartcanada and at twitter.com/walmartcanada.
About Children's Miracle Network
Children's Miracle Network® raises funds and awareness for 170 member hospitals, 14 of which are in Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and research. Its various fundraising partners and programs support our mission to save and improve the lives of as many children as possible. Visit our website to learn more about our cause.
Children's Miracle Network Canada is managed and operated by Canada's Children's Hospital Foundations®.
Canada's Children's Hospital Foundations
Canada's Children's Hospital Foundations (CCHF) is a collective of 13 children's hospital foundations from across Canada who are dedicated to raising funds and improving healthcare for children. Established in 2017, CCHF works with corporate partners to launch fundraising initiatives and runs signature programs to raise funds across multiple channels. Visit our website to learn more: www.childrenshospitals.ca
SOURCE Walmart Canada
Stephanie La Brie, Canada's Children's Hospital Foundations, [email protected]; Felicia Fefer, Walmart Canada, [email protected]
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