Vitality Sells Out at Launch of New Collagen Product: Vitality Glow™ Marine Collagen + Rose
Trading Symbol: VPI
VANCOUVER, BC, Oct. 6, 2021 /CNW/ - Vitality Products Inc. ("Vitality" or the "Company") has launched its complete line of Vitality Glow™ marine collagen products to consumers in Canada with Vitality Glow Marine Collagen + Biotin, Vitality Glow Marine Collagen + Rose, and the previously launched Vitality Glow Collagen + Cranberry. The first run of the newest product, Vitality Glow Marine Collagen + Rose, sold out with initial orders from natural health retailers, distributors and online at vitality.ca. All Vitality Glow products have been listed by Whole Foods Market in Canada (for launch in January 2022), and are currently available at Nature's Fare (BC), Blush Lane (AB), Vita Health (MB) and at Vitality's newest retailer as of September: Body Energy Club with 15 locations in British Columbia.
"We are thrilled with the response to Vitality's new elevated collagen line with Vitality Glow Collagen + Cranberry going into its third production since launch, and the sell out of Vitality Glow Marine Collagen + Rose within the first month of sales to retailers. All of Vitality's collagens are in production and are expected back in stock by November for our key sales season," said Cheryl Grant, President & CEO.
NEW PRODUCTS BREAK THROUGH IN A GROWING COLLAGEN CATEGORY
Vitality Glow builds on the initial retailer success of Vitality's line of products and appeals to women with elevated and female-focused packaging to stand out to consumers online and in retail. Vitality Glow is made with premium sourced, wild caught marine (fish) collagen and the addition of complimentary ingredients to support good health and bring luxurious natural flavours with rose and cranberry. Marine Collagen + Biotin is virtually flavourless and can be added to water, coffee and food to increase protein levels, amino acids and support collagen production.
Collagen is one of the hottest growth categories in natural health and Vitality Glow offers an innovative ingestible beauty line to appeal to women and expand in the category with premium collagen complexes to build healthy skin, hair, nails and support women's health. Significantly, the collagen market is expected to double from $8.36B USD in 2020 to $16.7B USD by 2028 with marine collagens expected to witness the fastest growth.1
Vitality Glow's first three complexes include marine collagen, a Type I hydrolyzed collagen peptide which has been studied to reduce fine lines within 28 days and support the elasticity of joint health. Collagen is a building block of the body's soft tissues; natural production reduces each year after our mid-20s; collagen peptide supplementation supports the body's natural production to support healthy aging.1
COLLAGEN MARKET SIZE
- The global collagen market size was estimated at USD 8.36 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 9.0% from 2020 to 2028 to reach USD 16.7 billion by 2028.1
- Marine-based collagen sources are expected to witness the fastest growth, registering a revenue-based CAGR of 10.0% from 2020 to 2028. Marine collagen is superior to that of bovine (beef) or porcine (pork) sources, owing to its high absorption rate and bioavailability. Marine collagen costs are relatively higher than bovine and porcine variants.1
- Hydrolyzed collagen is an essential protein for the human body and has multiple nutritional, skin, and health benefits. The Amino Acid Lysine also supports immunity.1
Source: 1. Grand View Research (Report ID: GVR-1-68038-835-0), February 2021. Collagen Market Size, Share & Trends Analysis Report By Source, By Product (Gelatin, Hydrolyzed, Native, Synthetic), By Application (Food & Beverages, Healthcare, Cosmetics), By Region, And Segment Forecasts, 2021 – 2028. URL: https://www.grandviewresearch.com/industry-analysis/collagen-market |
ABOUT VITALITY
Visit our Investor site: investinvitality.com
VITALITY® is an award-winning line of clean vitamins and supplements, marketed to natural health retailers and health and wellness conscious consumers. Manufactured locally in BC, and currently sold in 600 natural health stores and online, the products are non-GMO and third party tested. Following the proven success of the line through repeat orders and same store sales growth, the Company is focused on expanding distribution and growing sales in-store and online; evaluating, researching and developing new products for future distribution; and exploring new markets for its products.
On behalf of the Board of
VITALITY PRODUCTS INC.
"Cheryl A. Grant" (signed)
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Cheryl A. Grant, President & CEO
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SOURCE Vitality Products Inc.
Vitality Products Inc., Cheryl A. Grant, President and CEO, (604) 591-1322 x 201, [email protected]
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