Vitality reports second quarter results

Trading Symbol:  VPI

VANCOUVER, Sept. 30, 2013 /CNW/ - The financial results of the Company for the three months ended July 31, 2013 show a net loss of $60,205 or $0.01 per share compared to a net loss of $46,464 or $0.00 per share for the same period last year.  The Company's general and administrative expenses for the three months ended July 31, 2013 increased to $60,262 (2012 - $46,616) due, in part, to the Company spending additional resources on the Vitality branding, label design, marketing materials and website development as part of the Company's market assessment and commercialization strategy.  Vitality launched its new line of natural health products in September 2013 as previously announced in the Company's news release dated September 23, 2013.

The Company has received its 92^nd Natural Health Product Number (NPN) from Health Canada for Vitality Biocharged No-Flush Niacin 500mg with Inositol plus Organic Alfalfa and Wheatgrass (NPN:  80044365).  This non-traditional product helps the body metabolize carbohydrates, proteins and fats.  The Company continues to investigate opportunities to market and distribute its 92 Natural Health Products (NHPs) with NPNs issued by Health Canada, including products with time release vitamins and minerals formulations, and its website, www.vitality.ca.

The Company's condensed interim financial statements and management's discussion and analysis for the six months ended July 31, 2013 and 2012 are available on the SEDAR website at www.sedar.com.

On behalf of the Board of
VITALITY PRODUCTS INC.

"W. Douglas Grant" (signed)           
__________________________________
W. Douglas Grant, President & CEO

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE: Vitality Products Inc.

For further information:

W. Douglas Grant, President & CEO at [phone] or [e-mail]