Virtual reality: Loto-Québec and Fondation Jasmin Roy team up in an innovative initiative

MONTRÉAL, Aug. 30, 2017 /CNW Telbec/ - Loto-Québec is pleased to work together with Fondation Jasmin Roy to provide lottery winners with increased support. For the first time in Canada, virtual reality is being used to sensitize lottery winners and give them the tools required to confront real-life situations.

Increased support for winners

  • Virtual reality is an innovative and avant-garde tool. It provides Loto-Québec with an excellent opportunity to increase the support that its customer service personnel already offers to the 1,500 winners of prizes exceeding $25,000 every year.
  • When they win a large prize, winners' lives change and they are immediately confronted with important decisions, both on the emotional and financial level. They also often solicited from a number of sources for various reasons, including requests for donations, lifelong projects, investments, etc.
  • Thanks to virtual reality, winners are now able to experience different situations they may be facing in their new lives. They'll see concrete ways to react and how to answer unsolicited requests they might receive in addition to hearing advice directly from Loto-Québec's customer service team. Winners' loved ones can even participate in workshops in order to understand the winner's new reality.
  • Winners are already advised to seek out the support of professionals, to identify their true needs, to learn to say no, to think things through before making any decisions and ultimately to make their own choices. Traditionally, follow-ups are made with winners by the customer service team two and six months after they receive their prize.
  • By using virtual reality, Loto-Québec's customer service team is able to provide lottery winners additional support and a unique educational experience.

Virtual reality, a powerful educational tool

  • Virtual reality immerses users in a very realistic artificial world and allows them to interact intuitively and naturally with this environment.
  • Virtual reality enables users to experience real life situations; it sensitizes them better than any other tool.
  • This partnership opens the door to the development of other virtual reality tools to inform the general public about subjects like bullying in primary and secondary schools, as well as age and workplace discrimination.


  • "Fondation Jasmin Roy is acting as a pioneer in this major project, said Jasmin Roy, president of the Fondation. The use of virtual reality to sensitize the public and foster empathy for victims of bullying and violence will constitute a Canadian first, and we are happy to team up with Loto-Québec to make this happen."
  • "We always endeavor to be innovative and to use the best tools available to offer our winners the utmost support," said Richard Trudel, Director of Customer Service and Draws at Loto-Québec. With nearly 1,500 winners of large prizes every year, we must offer the best service possible. "Our customer service personnel possesses an unparalleled expertise. Virtual reality is yet another tool in our toolbox and will be greatly appreciated by all."

Members of the medias who wish to try out this new tool are invited to contact Danny Racine at

About Loto-Québec
Loto-Québec's mission is to responsibly and efficiently manage games of chance in a controlled and measured fashion, in the interest of all Quebecers. Entertainment is at the heart of its activities. From January 1 to August 22, 2017, Loto-Québec has awarded 78 prizes worth $1 million or more, for a total of 93 new millionaires. Lotteries Gagnant à vie! and Grande Vie enabled 22 lucky winners to walk away with a lifetime annuity or a lump sum.

About Fondation Jasmin Roy
The mission of Fondation Jasmin Roy is to fight discrimination, bullying and violence against primary and secondary school children.

Lotteries site: Hashtag: #lotoquebec


SOURCE Loto-Québec

For further information: Source: Patrice Lavoie, Corporate Director of Public Affairs, Press Relations and Social Media, Loto-Québec, 514-499-5130,,; Information: Danny Racine, Communications Advisor, Loto-Québec, 514-499-7101,


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890