Vichy Canada, the 1st Canadian custom channel using the new YouTube format

Vichy Normaderm, in association with YouTube One Channel, launches a web series

MONTREAL, March 29, 2013 /CNW Telbec/ - Vichy Normaderm, a drugstore exclusive brand targeting women 18-34 suffering from adult imperfections, is the first brand in Canada to launch a custom channel in the new YouTube "One channel" format with a web a series of consumer-inspired videos about acne-prone skin.

'As an innovative brand, we always strive to explore new ways to connect with our consumers. Knowing that our target consumes a lot of video content and spends more time on YouTube than conventional media, we quickly jumped on the opportunity to be the first to leverage the new YouTube channel experience' says Amélie Fortier-Cyr, Vichy Canada Brand Director.

The new Vichy Normaderm YouTube channel provides a seamless brand experience and focuses on engaging with consumers.  "It allows them to discover the Normaderm range and products, watch all Normaderm videos, read our Facebook posts, become a fan and share the videos they like with their friends. Consumers can then continue their experience on other platforms such as Vichy's website or Facebook page", Fortier-Cyr continued.

Going beyond conventional advertising, Vichy Normaderm creates with this new medium a distinctive and relevant content in the form of real-life episodes, where consumers can follow the story of "Emily", a consumer experiencing acne-prone skin who sought for solutions with Normaderm.  To engage consumers on a long-term basis, new videos will be released throughout the year 2013.

Tune in to to find out more.

About Vichy Canada
Vichy Canada is a division of L'Oréal Canada, a wholly-owned subsidiary of L'Oréal Group, the largest cosmetics company in the world. Headquartered in Montreal, L'Oréal Canada had sales of over $900 million in 2012 and employs more than 1,200 people. The company's prestigious portfolio of over 30 brands encompasses all aspects of beauty.

SOURCE: Vichy Canada

For further information:

Virginie Hotte-Dupuis, Manager External Relations & Philanthropy
(514) 287-4618

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