Verizon's Digital Signage Solution Awarded Frost & Sullivan's 2020 Best Practices Award

Chosen over other global digital signage vendors for leadership in innovation

SANTA CLARA, Calif., Jan. 13, 2020 /CNW/ -- Frost & Sullivan has awarded Verizon's Digital Signage solution the 2020 Global Product Line Strategy Leadership Award after a comprehensive research analysis of the digital signage market. Verizon's innovative Digital Signage solution is a complete plug-and-play single provider solution that combines hardware, software, and secure connectivity to simplify the delivery of visual communications. Verizon's cost-effective 4G LTE router and media player hardware solution connects to any high-definition HDMI-compatible display or sign over Verizon's fast and reliable 4G network. Customers can manage and deliver campaigns via a campaign management portal, which simplifies implementation and the user experience. Verizon's ecosystem of partner solutions can enhance capabilities with a suite of services to scale-up deployment dramatically.

Verizon

"Verizon's Digital Signage solution is best-in-class for streamlining visual communications in a spectrum of settings such as retail, malls, restaurants, hospitals, college campuses, transit hubs, sports arenas, and concert venues. Verizon creates compelling brand experiences even when Wi-Fi is limited," said Melody Siefken, Research Analyst at Frost & Sullivan. "By combining a 4G LTE media player, campaign management portal, high-definition display, and connectivity, Verizon simplifies deployment. Signage administrators can also receive enhanced tools like real-time device alerts, remote screenshots, remote reboots, and companion mobile applications."

Verizon's hardware has all of the components needed to connect directly to a high definition HDMI-compatible display screen. The hardware kit includes an LTE media player with embedded 4G LTE SIM, HDMI cable, USB C power adapter with cable, two LTE antennae, and an optional Wi-Fi antenna and micro USB cable. Verizon's Digital Signage solution is easy to use and eliminates some of the technical challenges, empowering digital signage administrations and lessening the burden on IT teams.

Verizon creates a complete ecosystem that provides 24/7 security of the platform and the transport of data. This capability is highly valuable to industries such as financial services since the digital signage solution typically runs outside of a company's network. In addition, Verizon ports device IDs automatically into the customer portal, which allows administrators to configure the devices before shipment. As digital signage is a relatively new segment, Verizon's plug-and-play offering helps customers purchase and deploy the solution seamlessly without having to deal with multiple supplier contracts and complex licensing models that are difficult to manage.

"When customers are ready to deploy at scale, Verizon's ecosystem of partners enhances its signage solution with supplementary services such as HD display, installation and setup/deployment, content creation, managed services, and financing," noted Siefken. "The user-friendly design, cost efficiency, and versatility of Verizon's digital signage product portfolio have ensured its continued uptake, dramatically reduced its sales cycles, and will ultimately expand its revenue stream."

Each year, Frost & Sullivan presents this award to the company that develops a comprehensive product line that caters to the breadth of the market it serves. The award recognizes the extent to which the product line meets customer base demands, and the overall impact it has in terms of customer value and increased market share.

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

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About Verizon

Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is celebrating its 20th year as one of the world's leading providers of communications, information and entertainment products and services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $130.9 billion in 2018. The company offers voice, data and video services and solutions on its award winning networks and platforms, delivering on customers' demand for mobility, reliable network connectivity, security and control. 

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Najuma Thorpe
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SOURCE Frost & Sullivan