TORONTO, May 29, 2013 /CNW/ - Following a formal competitive bidding process, Toronto's Veritas Communications has been renewed as the public relations agency of record for the Canadian Broadcasting Corporation.
"We are thrilled that Canada's exceptional public broadcaster is renewing its partnership with us, which has been so tremendously successful since we first joined forces three years ago," said Veritas President Krista Webster.
"It has been our pleasure to work closely with some of Canadian broadcasting's brightest lights amid the major changes and fresh challenges at play in the world of media," Webster added.
Veritas will continue to provide the CBC with strategic and creative counsel on key public relations initiatives, social media and influencer best practices, and support planning and execution of CBC's anchor events and public engagement activities. The contract runs through March 31, 2015.
"Veritas has been an exceptional partner since 2010, and we're all very pleased to be able to continue working together to further build and enhance the brand of Canada's modern public broadcaster," said Bridget Hoffer, Executive Director of Communications, Marketing and Brand for CBC.
About Veritas Communications
Veritas Communications is a North American agency that walks the line between public relations and marketing to inspire positive word-of-mouth and drive brand preference. The agency specializes in influencer marketing and reaching brand advocates through digital, social media, promotional and traditional channels. Veritas belongs to the MDC Partners Network and is headquartered in Toronto with a satellite office in New York.
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
SOURCE: Veritas Communications Inc.
For further information:
Lisa Brown, Veritas Communications