TORONTO, Nov. 29 /CNW/ - Prominent Canadian business executive John
Furlong -- leader of the VANOC team that staged what many have cited as
the most successful Winter Olympics -- has been named Canada's Marketer
of the Year by the Canadian Marketing Association (CMA).
The award was presented at the CMA Awards Gala on Friday, November 26,
2010 in Toronto.
"John Furlong's remarkable ten-year journey building, promoting and
executing the Vancouver 2010 Olympic and Paralympic Games changed our
nation, galvanized Canadians from coast to coast and showcased Canada
to the world. As such, it will serve as a successful marketing model
for many years to come," said CMA President and Chief Executive Officer
Under Furlong's leadership, the traditional Olympics' sponsorship
marketing model was shelved and a new approach introduced that resulted
in, among other things, a record $760 million in domestic sponsorship
revenue and 90 per cent of Games' operations being funded by the
private sector, generated in the middle of a global economic crisis.
The CMA Awards Gala is the largest marketing awards event in Canada. A
full list of CMA Award winners can be found on the CMA website (www.the-cma.org/awards/winners).
The Canadian Marketing Association (CMA) embraces Canada's major
business sectors and all marketing disciplines, channels and
technologies. CMA is the marketing community's leading advocate on the
key public policy issues affecting both consumer and
business-to-business marketers. As well, CMA is the principal provider of knowledge, marketing intelligence and professional
development opportunities for marketers; and catalyst for networking
and business opportunities within the marketing community.
SOURCE Canadian Marketing Association
For further information: For further information:
Ed Cartwright, Senior Director, Communications
Tel: 416-644-3760; email: firstname.lastname@example.org