SUDBURY, ON, Sept. 14 /CNW/ - "You know... Sudbury's a good place to grow up... to raise a family... to retire," begins the radio ad launched by the United Steelworkers in support of the Vale Inco strike.
The first of four ads goes on to explain: "That's because we give back to our community when we can. But the Brazilian company Vale could ruin all this."
In the series of radio ads (two to be launched Monday, Sept 14), the Steelworkers are reaching out to fellow Sudburians to recognize that Vale Inco is not just attacking the compensation of its workers. Vale is also challenging the very quality of life that has been built up over decades in Sudbury.
"The ads remind Sudbury citizens that Vale is massively profitable, currently has huge cash assets, and increased its executive compensation by 121% in the last two years. Yet Vale is demanding drastic concessions from the Sudbury workforce," said John Fera, President of USW Local 6500.
SEPT 19 SOLIDARITY RALLY
The ads publicize an International and Community Support Rally that is taking place on Saturday, Sept 19th at 11am at the Sudbury Arena.
The rally will have guests from around the world, including Brazil, Mexico, UK, Switzerland, USA, and others. The rally was the brainchild of international supporters of the Vale Inco strike.
"The international community is closely monitoring the Sudbury strike against Vale Inco in what has become a battle between a massively profitable multinational corporation and a committed workforce joined by a strong union and supportive community," added Fera.
SOURCE United Steelworkers (USW)
For further information: For further information: John Fera, USW President Local 6500, (705) 675-3381x238/(705) 561-3093; Bob Gallagher, USW Communications, (416) 434-2221