A rare window on to the daily lives of orphaned and abandoned children
who have regained hope that they will emerge winners
MONTREAL, May 22, 2013 /CNW Telbec/ - Transat A.T. Inc. and SOS
Children's Villages, the world's largest charity dedicated to the
welfare of orphaned and abandoned children, have joined forces to
create a new blog, posted online today. The blog, hosted at www.sosmothers.ca, will highlight the hard work, energy, love and enthusiasm dedicated by
SOS mothers, who provide warm and caring family homes to some
80,000 children in 133 countries.
Journalist/bloggers Emma Waverman (www.sosmothers.ca) and Maude Goyer (www.meressos.ca), well known for their blogs on motherhood and parenting, will be using
words and images to depict the day-to-day reality in three SOS Villages
in the Dominican Republic. Inspired by their stays in the SOS Villages
of Los Mina and Los Jardines del Norte in Santo Domingo, as well as
Santiago de los Caballeros in Santiago, the two will be taking turns
posting entries (alternating weeks for the next four months). The blog
will consist of intimate portraits and poignant interviews profiling
the activities and the mission of SOS Children's Villages. Touched by
the love and kind gestures of the SOS mothers—who are the true pillars
of the Villages, raising the children entrusted to their care—Ms.
Waverman and Ms. Goyer have agreed to write about them, in English and
in French respectively.
"We are very proud to see this blog launched online, as it gives
tangible expression to one of the commitments we made when we decided
to support SOS Children's Villages: to spread the word about the
outstanding work being done by this organization," says Jean-Marc
Eustache, President and Chief Executive Officer, Transat. "What sets
SOS Children's Villages apart is their focus on the family unit. We are
pleased to support and call attention to the work that SOS mothers do
every day, and to tell people about it through this new platform."
Transat partnered with SOS Children's Villages in the fall of 2009,
following a vote among employees. It is the first humanitarian cause
supported across the entire organization, reflecting the tour
operator's desire to help improve the welfare of children in its
destination countries. Thanks to fundraising programs among Transat employees and customers, as
well as a contribution from the company, $862,000 has thus far been
donated to SOS Children's Villages.
"SOS Children's Villages is proud to have such a dedicated partner as
Transat. Its support is more than just financial—it wants to spread the
word about SOS Children's Villages and our work far and wide," says
Boyd McBride, President and Chief Executive Officer, SOS Children's
Villages Canada. "We're thrilled with this new blog, which will
showcase the wonderful work our SOS mothers do to raise orphaned and
abandoned children around the world. We're looking forward to reading
what Emma and Maude have to say in the coming months."
Transat A.T. Inc. (TSX: TRZ.B, TRZ.A) is an integrated international
tour operator with more than 60 destination countries and that
distributes products in over 50 countries. A holiday travel specialist,
Transat operates mainly in Canada and Europe, as well as in the
Caribbean, Mexico and the Mediterranean Basin. Montreal-based Transat
is also active in air transportation, accommodation, destination
services and distribution. Transat's firm commitment to sustainable
tourism development is reflected in its multiple corporate
About SOS Children's Villages
SOS Children's Villages provides orphaned and abandoned children with a
caring, loving, and secure family environment where basic needs for
food, health, shelter, and education are met, creating opportunities
for children to become responsible, contributing members of society.
Over one million children in 133 countries benefit from our commitment
to "a loving home for every child". To find out how you can help, visit
SOURCE: TRANSAT A.T. INC.
For further information:
Transat A.T. Inc.
Advisor, Communications and Media Relations, Transat A.T. Inc.
514 987-1616, ext. 4250
Communications Manager, SOS Children's Villages Canada
613 232-3309, ext. 20