Tourisme Montréal looked back on its 2019 activities and initiatives that generated substantial economic benefits for Montréal and led to the city's exceptional results in leisure tourism and business travel. At the same time, the organization addressed the challenges that loom for 2020.
2019 results:
- 11.1 million tourists (+2.2%)1
- $4.86 B in tourist spending (+5.2%)1
- 450 conventions, meetings and sports events
- North America's leading host city for international events 2
- North America's top city for sports3
MONTRÉAL, May 29, 2020 /CNW Telbec/ - Tourisme Montréal today held its Annual General Meeting, an event that fell during Tourism Week in Canada and 77 days after Québec imposed a lockdown to contain the COVID-19 pandemic. The organization, which is in charge of promoting Montréal as a leading tourist destination, presented its 2019 annual report and showcased the highlights of a year marked by prosperity—and Tourisme Montréal's 100th anniversary celebrations.
2019: A pivotal year
During its Annual General Meeting, Tourisme Montréal took the opportunity to thank its teams, members and partners for their tireless efforts, which culminated in record results in 2019 and strengthened the organization's standing as an industry leader.
"Tourisme Montréal's teams did an outstanding job and generated excellent economic results in the leisure tourism, business travel and events sectors," said Philippe Sureau, Chairman of the Board at Tourisme Montréal. "The Board and I would like to thank all of Tourisme Montréal's employees and management team for their hard work and dedication. Every day, they show how much they care about Montréal."
In 2019, Montréal attracted 11.1 million tourists who spent more than $4.86 billion in the city. These record numbers confirm the importance of Tourisme Montréal's contribution to the local, provincial and national economies, with benefits cascading to various related sectors and businesses. During the year, Tourisme Montréal also collaborated with several partners to bring 450 conventions, meetings and sports events to Montréal. These activities generated substantial economic benefits and led to Montréal being named the leading host city in North America for international events and the continent's top-ranking city for hosting sports events.
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1 Compared with 2018 |
2 Source: Annual ranking from the International Congress and Convention Association |
3 Sources: Global Sport Impact Index and Canadian Sport Tourism Alliance |
2020: A challenging year
The world has been paralyzed by a health crisis for several months. The 2020 COVID-19 pandemic has negatively impacted all industries, and the tourism sector has not been spared. Tourisme Montréal discussed the situation at its Annual General Meeting and shared the priorities that will inform its actions over the next several months. Since the beginning of the crisis, Tourisme Montréal has been working closely with the government and its partners to provide important information and assistance to its members and the city's tourism industry stakeholders. Montréal remains an attractive destination and its popularity is sure to endure beyond the current crisis. The organization is committed to doing everything possible to rekindle Montréal's vitality and help tourism reclaim the success it enjoyed before the temporary business closure.
"As the unifying force behind Montréal's tourism industry, we recognize, now more than ever, the importance of our role in promoting local initiatives to key decision makers," said Yves Lalumière, President and CEO of Tourisme Montréal. "Our organization has always had ambitious hopes for Montréal and our drive is stronger than ever to help the city emerge from the crisis."
Virtual meeting
Tourisme Montréal held its Annual General Meeting virtually to comply with public health and social distancing directives. The online format resulted in a less festive atmosphere than usual, but it allowed all interested participants to attend.
The Board of Directors welcomes a new member
During the Meeting, members of the Board of Directors were appointed and elected. Tourisme Montréal is pleased to welcome Yolande James to its Board of Directors. Ms. James is a well-known lawyer who served as Minister of Immigration and Cultural Communities from 2007 to 2010 and Minister of Families from 2010 to 2012. She left her career in politics in 2014 and became a political analyst for Radio-Canada. Ms. James is an active member of the Montréal community and has earned a reputation as an effective lawyer and mediator for civil, commercial and labour relations issues. She is also a speaker on immigration, the status of women in the workplace, work-life balance, diversity and gender equality in society and politics. Her political experience and strong communication skills make her a valued addition to Tourisme Montréal's Board of Directors.
Tourisme Montréal is pleased to have Philippe Sureau as the Chairman of the Board once again this year.
The 2020/2021 Board of Directors is comprised of the following members (names listed in alphabetical order):
- Myriam Achard, Director, Public Relations and Communications, Phi Centre
- Marie-Eve Brunet, General Manager, Fédération québécoise des organismes communautaires Famille
- Lucie Chabot CPA CA, Corporate Director
- Bertil Fabre, General Manager, Le Centre Sheraton Montréal
- Yolande James, Lawyer
- Yves Lalumière, President and CEO, Tourisme Montréal
- Nathalie Maillé, General Manager, Conseil des arts de Montréal
- Johanne Marcotte, Vice-President, Operations, Shopping Centres, Ivanhoé Cambridge
- Robert Mercure, President and CEO, Société du Palais des congrès de Montréal
- Marie-Josée Neveu, Lawyer and Partner, Fasken
- Andy Nulman, Corporate Director
- Eve Paré, President and CEO, Hotel Association of Greater Montréal
- Jean-François Pouliot, General Manager, Omni Mont-Royal
- Philippe Sureau, Cofounder of Transat A.T. and Corporate Director
- Robert Trudeau, Senior Director, Global Corporate Sales and Quebec Market, Air Canada
Tourisme Montréal's 2019 Annual Report is available here.
Tourisme Montréal's 2019 Financial Statements are available here.
About Tourisme Montréal
Tourisme Montréal is a private, non-profit organization that has been positioning Montréal as an international-calibre leisure and business travel destination for the past 100 years. The organization leads innovative tourist welcome strategies with a twofold objective: ensuring that visitors enjoy a quality experience and balancing economic growth with the city's long-term interests. Uniting more than 1,000 tourism professionals, Tourisme Montréal plays a leading role in the management and development of Montréal's tourism business, and makes recommendations on issues surrounding the city's economic, urban and cultural development. For more information, go to www.mtl.org.
SOURCE Tourisme Montréal
Alexandre Boyer, Tourisme Montréal, 514-707-9390, [email protected]
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