Tim Hortons tests narrowcasting network at 50 restaurants in London, Ontario
OAKVILLE, ON, June 21, 2013 /CNW/ - Tim Hortons announces a pilot program, TimsTV, an exclusive in-restaurant channel showcasing Tim Hortons content in a creative, informative and entertaining manner. The programming will offer London, ON guests an interactive experience focused on the world of Tim Hortons.
"For thousands of Canadians, Tim Hortons is their home away from home every single day," says Glenn Hollis, Vice President, Brand Strategy & Digital, Tim Hortons. "We're proud to serve our loyal guests each day and we want to be able to share an entertaining behind-the-scenes look into our world and tell the stories that matter to them."
The program segments will span a range of topics from introducing new menu items to telling entertaining stories of Canadians across the country to highlighting how Tim Hortons is Making a True Difference in the communities it serves.
"Ultimately, the goal of TimsTV is to bring communities across Canada closer together, as stories from distant neighbours are brought closer to home," explains Hollis. "Together with our guests, we have thousands of relevant stories to share and TimsTV is an ideal vehicle in which to bring those stories to life."
As part of the programing, TimsTV will also offer like-minded companies which share similar brand values, the opportunity to advertise on the network. The TimsTV network will air in 50 London, Ontario, restaurants until September 4, 2013 and was created by EK3, a full-service digital merchandising provider.
"The pilot phase consists of information gathering, learning and adapting, and the goal is that the network will grow and change as guests engage and respond to its unique offerings," explains Hollis.
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks, including lattes, cappuccinos and espresso shots, specialty teas and fruit smoothies, home-style soups, fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of March 31st, 2013, Tim Hortons had 4,288 systemwide restaurants, including 3,453 in Canada, 808 in the United States and 27 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.
EK3 is a global full-service In-Store Digital Merchandising provider. Treating each store as a unique marketing entity and pioneering the concept of Smart Store Networks™", EK3 specializes in SaaS-based solutions, deployment and technical services, strategic planning, content creation and media sales. With well over a decade of research and development experience, EK3 has deployed some of the world's biggest and most complex digital networks using proprietary state-of-the-art technology and patented software.
SOURCE: Tim Hortons
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