Tim Hortons tests narrowcasting network at 50 restaurants in London,
OAKVILLE, ON, June 21, 2013 /CNW/ - Tim Hortons announces a pilot program, TimsTV, an exclusive
in-restaurant channel showcasing Tim Hortons content in a creative,
informative and entertaining manner. The programming will offer London,
ON guests an interactive experience focused on the world of Tim
"For thousands of Canadians, Tim Hortons is their home away from home
every single day," says Glenn Hollis, Vice President, Brand Strategy &
Digital, Tim Hortons. "We're proud to serve our loyal guests each day
and we want to be able to share an entertaining behind-the-scenes look
into our world and tell the stories that matter to them."
The program segments will span a range of topics from introducing new
menu items to telling entertaining stories of Canadians across the
country to highlighting how Tim Hortons is Making a True Difference in
the communities it serves.
"Ultimately, the goal of TimsTV is to bring communities across Canada
closer together, as stories from distant neighbours are brought closer
to home," explains Hollis. "Together with our guests, we have
thousands of relevant stories to share and TimsTV is an ideal vehicle
in which to bring those stories to life."
As part of the programing, TimsTV will also offer like-minded companies
which share similar brand values, the opportunity to advertise on the
network. The TimsTV network will air in 50 London, Ontario, restaurants
until September 4, 2013 and was created by EK3, a full-service digital
"The pilot phase consists of information gathering, learning and
adapting, and the goal is that the network will grow and change as
guests engage and respond to its unique offerings," explains Hollis.
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in
North America based on market capitalization, and the largest in
Canada. Operating in the quick service segment of the restaurant
industry, Tim Hortons appeals to a broad range of consumer tastes, with
a menu that includes premium coffee, espresso-based hot and cold
specialty drinks, including lattes, cappuccinos and espresso shots,
specialty teas and fruit smoothies, home-style soups, fresh Panini and
classic sandwiches, wraps, hot breakfast sandwiches and fresh baked
goods, including our trademark donuts. As of March 31st, 2013, Tim
Hortons had 4,288 systemwide restaurants, including 3,453 in Canada,
808 in the United States and 27 in the Gulf Cooperation Council. More
information about the Company is available at www.timhortons.com.
EK3 is a global full-service In-Store Digital Merchandising provider.
Treating each store as a unique marketing entity and pioneering the
concept of Smart Store Networks™", EK3 specializes in SaaS-based
solutions, deployment and technical services, strategic planning,
content creation and media sales. With well over a decade of research
and development experience, EK3 has deployed some of the world's
biggest and most complex digital networks using proprietary
state-of-the-art technology and patented software.
SOURCE: Tim Hortons
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