TORONTO, Dec. 2, 2014 /CNW/ - With the holiday shopping season in full swing, Starbucks is offering customers the chance to gift themselves the ultimate prize – Starbucks for Life.
From now through Jan. 5, 2015, customers who pay using a Starbucks Card (registration not required) or their Starbucks® mobile app, can enter the Starbucks® It's a Wonderful Card Ultimate Giveaway* for a chance to win one of more than 150,000 instant prizes, and three customers in Canada will win the ultimate prize of Starbucks for Life, which is one free food or beverage item from participating stores every day for the next 30 years.
"Starbucks for Life is truly the ultimate gift of the season, and we are thrilled to make that a reality for a special group of Starbucks customers," said Sharon Rothstein, Starbucks global chief marketing officer. "Now, while purchasing gifts for loved ones from the Starbucks Dot Collection, our Christmas Blend offerings or Starbucks Card Collection, customers can have the opportunity treat themselves as well."
"This is the single biggest promotion Starbucks has ever launched," said Richard Burjaw, vice president, Marketing, Starbucks Canada. "One in every four purchases in Canadian Starbucks stores is made with a Starbucks Card. Now customers have the ultimate reason to swipe their Starbucks Cards this season with the chance to win Starbucks for Life."
By swiping a Starbucks Card or paying with a mobile device, customers will receive a receipt with a unique sweepstakes code that can be entered online at starbucks.ca/play for a chance to win instant prizes, including free holiday beverages and treats, or the grand prize, the Ultimate Starbucks Card, which provides the winners with Starbucks for Life*, an estimated value of over$51,000 CAD.
With only 14 made in the world, the Ultimate Starbucks Card not only provides customers Starbucks for Life*, but also a piece of Starbucks history. With an estimated retail value of US$5,000, the card is made of 10K hammered gold, and will be engraved with the winner's name. A total of 10 Ultimate Starbucks Cards will be available to win in the U.S., three in Canada, and one in the U.K., making it the most exclusive Starbucks Card ever made.
*Entry & Eligibility
From Dec. 2, 2014 through Jan. 5, 2015, customers who pay using a Starbucks Card (registration not required) can enter the Starbucks® It's a Wonderful Card Ultimate Giveaway for a chance to win instant prizes and the Grand Prize, Starbucks for Life. Customers may enter the Starbucks® It's a Wonderful Card Ultimate Giveaway up to two times a day using two different entry codes from the bottom of their Starbucks receipts, and may win one prize a day. Three Canadian Grand Prize winners will be selected throughout the course of the promotion. A purchase is not required to play or win. Visit www.starbucks.ca/play for details and official rules and regulations.
To enter the Starbucks® It's a Wonderful Card Ultimate Giveaway, customers can make a purchase using their Starbucks Card or Starbucks® mobile app. The receipt will have a 22 digit sweepstakes code to be entered online at starbucks.com/play - every new code is a new chance to win!
NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF CANADA 18 AND OLDER. VOID WHERE PROHIBITED. Participating stores only. Promotion ends 1/5/15. For Official Rules, how to enter without purchase, prizes, and odds, visit www.starbucks.ca/win. Mathematical skill-testing question must be correctly answered to win. 150,010 instant win prizes (approximate retail values from $2.25 to $175) available to be won. Three sweepstakes grand prizes (approximate retail value $51,811) available to be won. Sponsor: Starbucks Corporation, 2401 Utah Ave. S, Seattle, WA 98134. Winner will receive a daily credit for 30 years for one free food or beverage item redeemable at participating Starbucks® stores in Canada. Winner must present a registered Starbucks Card. Credits are non-transferable and expire within 24 hours.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.
Video b-roll available here.
Image with caption: "This Holiday Season, Starbucks is Giving 3 Lucky Canadians the Ultimate Gift: Starbucks for Life (CNW Group/Starbucks Coffee Canada)". Image available at: http://photos.newswire.ca/images/download/20141202_C1460_PHOTO_EN_8828.jpg
Video with caption: "Starbucks for Life: B-roll video". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20141202_C1460_VIDEO_EN_8829.mp4&posterurl=http%3A%2F%2Fphotos.newswire.ca%2Fimages%2F20141202_C1460_VIDEO_EN_8829.jpg&order=2&jdd=20141202&cnum=C1460
SOURCE: Starbucks Coffee Canada
For further information: Press, Starbucks Coffee Company, [email protected]