The Grand Slam of Curling Announces Molson As Presenting Partner

- The iconic Canadian beverage brand joins the Grand Slam of Curling for the 2026 season, with the partnership celebrating Canadian athletes and curling fans across the country -

TORONTO, Oct. 27, 2026 /CNW/ -- The Grand Slam of Curling (GSOC) is proud to announce Molson Canadian as its new presenting partner for the 2026 season, bringing together two passionate Canadian brands with a shared love of curling and bringing communities together.

The partnership will begin rolling out at the second event of the GSOC season - the GSOC Masters beginning Tuesday, Nov. 3 in Medicine Hat, AB - with Molson Canadian integrated through in-venue branding, broadcast assets, and original social and broadcast content celebrating Canadian curling athletes.

As presenting partner, Molson will play a prominent role throughout the GSOC season, helping showcase the athletes, stories and moments that make curling such an important part of our national sporting landscape.

"Curling is woven into the fabric of Canadian communities from coast to coast, from small towns to big cities, in clubs that feel like home. That spirit of community, heritage, and good company is exactly what Molson Canadian is about and why this partnership feels like a natural fit for us," said Eric Kouri, Director of Marketing for Molson Trademark and Economy Brands. "We're excited to help grow the sport as a title sponsor of the Grand Slam of Curling, and to raise a glass with curling fans across the nation."

"Few brands are as deeply connected to Canada as Molson Canadian, which makes partnering with a sports property like the Grand Slam of Curling an ideal match," said Nic Sulsky, CEO of The Curling Group. "With five events stretching literally from coast-to-coast, we're incredibly excited to bring two great Canadian traditions together and celebrate the fans, communities and moments that make this sport, and this country, so special."

The 2026 GSOC season features five events showcasing the world's top men's and women's teams, including Olympic medalists, world champions, and Canadian favourites.

2026 Grand Slam of Curling Presented by Molson Canadian - Remaining Season Schedule:

• GSOC Masters -- Co-op Place, Medicine Hat, AB (Nov. 3-8)
• GSOC National -- Centre 200, Sydney, NS (Nov. 17-22)
• GSOC Open -- Fort William Gardens, Thunder Bay, ON (Dec. 1-6)
• GSOC Players' Cup -- Slush Puppie Place, Kingston, ON (Dec. 15-20)

For more information about the Grand Slam of Curling, including the complete 2026–27 schedule, visit www.thegrandslamofcurling.com. 

About the Grand Slam of Curling

The Grand Slam of Curling is an elite series of men's and women's curling events, featuring the best teams from across Canada and around the world. Awarding equal purses to both men's and women's teams since 2015, the Grand Slam of Curling is committed to advancing the sport on a global scale. The Grand Slam of Curling series is owned and operated by The Curling Group. For more information about the Grand Slam of Curling, please visit: www.thegrandslamofcurling.com.

About Molson Coors Beverage Company

For more than two centuries, Molson Coors has brewed beverages that unite people for all life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, Madrí Excepcional and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, ZOA Energy, Blue Run Spirits, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands in the beverage industry. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider and more. 

SOURCE The Curling Group

Media Contact: Jess Szabo, VP of Marketing, [email protected]