The Breakfast Club recruits a Star Player!

"Under embargo until August 19, 2014"

Carey Price becomes the Breakfast Club's First Nations, Métis and Inuit National Ambassador and joins forces to open two new clubs in his hometown

MONTREAL, Aug. 11, 2014 /CNW Telbec/ - It will be on August 19th, in his home town of Anahim Lake in Western Canada, that the Montreal Canadiens star goaltender, Carey Price, makes it official that he becomes the Breakfast Club's First Nations, Métis and Inuit National Ambassador with the opening of two new clubs in his hometown. With the help of the organisation, the new Ambassador also wishes to help the youth of his area in giving them the opportunity to blossom and develop their full potential by starting the day with a nutritious breakfast and offering them an environment that will nourish their self-esteem.

A natural association
In spite of success and glory, Carey Price remains preoccupied by the realities of childhood in his community. He joins the Club with true enthusiasm and a profound desire to contribute to positive change. The actions taken by the Club rapidly touched the hockey player since he recognized the many aspects that positively contributed to his career progression as a star athlete. He thus endorses the importance of a nutritious and healthy diet that starts with a healthy breakfast, an active lifestyle, development in a positive environment, good grades, self-esteem and even leadership in developing a committed succession. The star player has found the game plan to make these values shine: "Proud of my roots, I have long wanted to give back to my community in a concrete and lasting manner. Thanks to the expertise and flexibility of the Breakfast Club, we will open two new clubs that fulfill the needs of the youth of my region.  In addition, the positive impact is of short and long term because we are also feeding dreams and the ability to dream is the beginning of success", he explains.

A great recruit for the Club
The founding president, Daniel Germain, is very proud of his club's latest acquisition: « We are proud that the Quebec organisation can contribute so strongly on the national level, even in such remote areas as Anahim Lake. It is also an honour to be able to rely on the support of the Montreal Canadiens star player Carey Price, as the First Nations, Métis and Inuit Ambassador. He is an authentic and dedicated person who is a true role model of perseverance for thousands of young people." This great news arrives at a time when the Club is about to celebrate its 20th anniversary. Celebrations will start in the fall when major new projects will be announced which will join themselves to the vision of mobilization and awareness of the Club. More than ever, the Breakfast Club will position itself as a leader in social development while initiating a great social movement for kids.

About the Breakfast Club
The Breakfast Club has been involved with kids for the last twenty years making sure that as many as possible have access to a nutritious breakfast before classes at the grade and high school levels.  It is also working at developing an environment as well as projects that feed their self-esteem.  The Club is associated with communities and regional programs to develop the most favourable formula that is adapted to the local needs. Today, the Club contributes to feeding 150,000 children in 1328 school establishments throughout the country.


SOURCE: Breakfast Club of Canada

For further information: For interviews with Carey Price and/or more information: Quebec Media Relations: Sophia Scaletta | BICOM Communications | |, 514- 223-6770

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