TECHNOLOGICAL INNOVATION AT ROYAL LEPAGE - THE LONGPRÉ LAMIRANDE NETWORK IS
IMPLEMENTING QR CODES

This technology allows consumers to access a property fact sheet in less than a second with their smartphone

MONTREAL, Nov. 16 /CNW Telbec/ - Royal LePage Real Estate Services are proud to announce that the properties for sale on the Réseau Longpré Lamirande will now have a QR code. Smartphone users of the Magog and Memphrémagog regions will be able to instantly access fact sheets of properties for sale by holding their device in front of the code appearing on the sign. The Longpré Lamirande Network is one of the first brokerage houses in Canada to implement this technology which will greatly simplify the viewing of property fact sheets.

QR codes (for Quick Response) may store text, phone numbers, SMS or various other types of data that can be identified by smartphones. Once the device has been placed in front of the code, it directs the user toward the URL address which allows the display of any type of online content, such as forms, photos, videos, blogs or Facebook pages. ¹

"Réseau Longpré Lamirande is always looking for technological innovations to make life easier for potential buyers and sellers. Most people start by conducting an online search to identify the properties they are interested in. When they get to the location, buyers often notice other properties of interest. Now, as soon as buyers spot a house they like, they will be able to view details about the property immediately without having to write down the reference number, the name of the street or the URL address," explains Christian Longpré, Certified Real Estate Broker, Royal LePage Au Sommet, Magog.

"It is an extremely useful tool for real estate brokers. For instance, it provides the ability to find specific statistical data related to the number of visits to a property fact sheet. Also, QR codes are simple to create and manage. The main advantage for brokers is to be able to reach the client, wherever he is. Whether it is on the Web, Twitter, Facebook, smartphones and now through QR codes," adds Mr. Longpré.

"Technology is an integral part of our lives and smartphones are common place in Quebec. Réseau Longpré Lamirande has shown a sense of vision and innovation by implementing QR codes, and Royal LePage is encouraging other brokers to do the same. This is a tool with many benefits both for real estate brokers and for their client base," highlights Dominic St-Pierre, Director for the Quebec region, Royal LePage Real Estate Services.

About Royal LePage

Royal LePage is the leading provider of franchise services to residential real estate brokerage houses in Canada, through its network of close to 14,000 brokers working in more than 600 locations throughout the country. Royal LePage is the only real estate company in Canada with its own charitable organization. The Shelter Foundation is dedicated exclusively to funding women's shelters, as well as violence prevention and education programs. Royal LePage is managed by Brookfield Real Estate Services. An affiliated company, Brookfield Real Estate Services Fund is an income trust that is publicly traded at the Toronto Stock Exchange under the symbol "BRE.UN".

To learn more, please go to www.royallepage.ca or www.brookfieldres.com.

¹ Desjardins, C. (2010, novembre). Les codes QR: une technologie pleine de potentiel. Direction Informatique. Repéré à http://www.directioninformatique.com/DI/client/fr/DirectionInformatique/Nouvelles.asp?id=59933&cid=82

For further information:

Valérie Dupuis
Fleishman Hillard Inc.
514-866-6776, ext. 312
[email protected]

Tammy Gilmer
Director, Public Relations and National Communications
Royal LePage Real Estate Services
[phone]