TORONTO, Aug. 25, 2014 /CNW/ - After a comprehensive review, Tangerine is pleased to announce it has selected PHD as its new media agency. Starting in September, PHD will handle all media planning and buying responsibilities for the bank.
"PHD has a proven track record of delivering strong results and aligns well with the Tangerine brand," said Andrew Zimakas, chief marketing officer, Tangerine. "We have aggressive growth plans in the coming years and feel confident that the team at PHD has the passion and expertise to help us achieve our strategic goals."
"We have long admired the marketing innovation that Tangerine has brought to the Canadian financial landscape and are truly delighted to be chosen to help them achieve their business growth objectives," said Fred Forster, CEO of PHD Canada. "We believe that their entrepreneurial spirit and collaborative approach to business provides a very strong cultural fit for PHD."
PHD Worldwide is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. Built on a culture of thought leadership, PHD's philosophy is "Finding a Better Way." PHD is one of the world's fastest growing and most awarded media and communication agencies, with over 3,000 staff working in over 80 offices worldwide.
In Canada PHD operates offices in Toronto and Montreal, has earned a reputation among the country's most awarded media agencies for creativity and innovation.
The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC)
Tangerine is a direct bank that delivers simplified everyday banking to Canadians. With more than 1.9 million clients and close to $38 billion in total assets, we are Canada's leading direct bank. Tangerine offers banking that is flexible and accessible, products and services that are innovative, fair fees, and award-winning client service. From no-fee daily chequing and high-interest savings accounts, GICs, RSPs, TFSAs, mortgages and mutual funds, Tangerine has the everyday banking products Canadians need. With over 1,000 employees in Canada, our presence extends beyond our website and mobile app to our 24/7 contact centres and our Café locations. Tangerine was launched as ING DIRECT Canada in 1997. In 2012 it was acquired by Scotiabank, and operates independently as a wholly-owned subsidiary. For more information, visit tangerine.ca
Follow us on Twitter @TangerineBank.
For further information: Cayley Kochel, Tangerine, 416-497-5157 ext. 4013, [email protected]