Online personal finance resource features engaging content, straight-forward solutions and expert perspectives
TORONTO, Nov. 5, 2014 /CNW/ - Today Tangerine is pleased to announce the official launch of Forward Thinking, a section of their website designed to help Canadians navigate personal finance matters with a variety of engaging content including articles, infographics and videos. Whether you're saving for a big trip, growing an investment portfolio or deciphering between a fixed vs. variable rate mortgage, Forward Thinking is designed to keep potentially complex issues simple to help Canadians get ahead.
Forward Thinking has been in a pilot phase since April of this year and now includes more than 100 posts in French and English. Having already generated more than 150,000 page views, Tangerine is officially launching the blog to coincide with Financial Literacy Month and support their mandate of empowering Canadians with the information they need to improve their financial wellbeing.
"Forward Thinking is a reflection of Tangerine's commitment to providing consumers with information and tools to grow their savings and live better lives," said Andrew Zimakas, chief marketing officer, Tangerine. "We are proud of the simple, helpful and engaging content that has been developed over the past six months and look forward to continually adding to that content and growing our readership."
Forward Thinking content comes from a diverse roster of contributors including well-known bloggers, writers, personal finance experts and Tangerine thought leaders. Frequent contributors include:
Preet Banerjee - Well-known personal finance expert, Preet Banerjee, can be seen frequently providing comment and advice on a variety of personal finance topics in the media. Preet is a commentator, broadcaster, author and speaker and is also known as the host of Million Dollar Neighbourhood on the Oprah Winfrey Network.
Cait Flanders - Behind the personal finance blog, Blonde on a Budget, Cait Flanders knows first-hand what it's like to dig yourself out of almost $30,000 in debt. She started the blog to document her debt repayment journey while helping others. Now debt-free, Cait provides practical advice based on real-life experience and frequently contributes to the Globe and Mail and Huffington Post.
Kerry K. Taylor - As a consumer expert and financial writer, Kerry Taylor is best known for her blog Squawkfox.com, which was voted Canada's Top Money Blog by the Globe and Mail, and named the "gold standard for personal finance blogging" by Chatelaine. Kerry is also the author of "397 Ways to Save Money," and regularly appears in the media showing people how to spend wisely.
Forward Thinking is also home to Tangerine president and CEO Peter Aceto's blog, where he regularly shares thoughts on leadership, innovation, corporate culture, customer service and personal finance.
Consumers can visit Forward Thinking at ForwardThinking.Tangerine.ca for the latest stories, articles and information.
Tangerine is a direct bank that delivers simplified everyday banking to Canadians. With more than 1.9 million clients and close to $38 billion in total assets, we are Canada's leading direct bank. Tangerine offers banking that is flexible and accessible, products and services that are innovative, fair fees, and award-winning client service. From no-fee daily chequing and high-interest savings accounts, GICs, RSPs, TFSAs, mortgages and mutual funds, Tangerine has the everyday banking products Canadians need. With over 1,000 employees in Canada, our presence extends beyond our website and Mobile Banking app to our 24/7 Contact Centres and our Café locations. Tangerine was launched as ING DIRECT Canada in 1997. In 2012 it was acquired by Scotiabank, and operates independently as a wholly-owned subsidiary. For more information, visit tangerine.ca
For further information: Cayley Kochel, Tangerine, 416-497-5157 ext. 4013, [email protected]