One-day initiative raises thousands of dollars in support of the bank's BrightWayForward charities
TORONTO, Dec. 2, 2015 /CNW/ - On GivingTuesday, Tangerine joined organizations and communities around the world to celebrate generosity and give to those in need. To mark the occasion on December 1, for every share to @TangerineBank using #GivingTuesday, Tangerine made a donation of $5 to its BrightWayForward charities. By day's end, through the support of Tangerine's social media followers, the bank achieved their maximum fundraising donation amount of $10,000.
Following Black Friday and Cyber Monday, Giving Tuesday is a one-day charitable giving promotion that was launched in 2012 to kick off the giving season. This is the first year that Tangerine has participated in the day to promote the giving message and celebrate its ongoing sponsorship and community investment program, BrightWayForward.
"Tangerine has a long history of giving back, and this is brought to life through our BrightWayForward program, which focuses on the empowerment of Canadians to in turn build strong communities," says Pam Fabisiak, Manager of Sponsorship and Community Investment at Tangerine. "To align with this, we're happy to support an initiative like GivingTuesday that works to show how important giving back is, and we thought giving an extra $10,000 to our program partners in time for the holiday season would be a nice way to celebrate this."
Beyond GivingTuesday, Tangerine's BrightWayForward program works year-round giving time, resources and expertise with the goal of empowering over 500,000 Canadians. This year alone, Tangerine worked with over 15 partners from coast-to-coast on over 20 initiatives, in addition to Tangerine employees volunteering over 5,500 hours of their time to help carry out the program goals.
"The United Way is dedicated to creating opportunities for Canadians to improve their lives and build better futures, so partnering with Tangerine's BrightWayForward program was a natural fit," said Tony Fedun, Manager of Corporate Philanthropy at the United Way Toronto & York Region. "The program truly aligns with our mission and we're so thankful for Tangerine's ongoing support."
To learn more about the BrightWayForward program and see a full list of partners, please visit www.brightwayforward.ca.
Tangerine is a direct bank that delivers simplified everyday banking to Canadians. With more than 1.9 million clients and close to $38 billion in total assets, we are Canada's leading direct bank. Tangerine offers banking that is flexible and accessible, products and services that are innovative, fair fees, and award-winning client service. From no-fee daily chequing and high-interest savings accounts, GICs, RSPs, TFSAs, mortgages and mutual funds, Tangerine has the everyday banking products Canadians need. With over 1,000 employees in Canada, our presence extends beyond our website and Mobile Banking app to our Café locations, Pop-Up locations and 24/7 Contact Centres. Tangerine was launched as ING DIRECT Canada in 1997. In 2012 it was acquired by Scotiabank, and operates independently as a wholly-owned subsidiary. For more information, visit tangerine.ca
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For further information: Cayley Kochel, Tangerine, 647-462-3421, [email protected]