SodaStream Canada Adds Iconic Kraft Canada Brands to Flavoured Syrup Portfolio

Crystal Light™, Country Time™, and Kool-Aid™ sparkle up the drink menu for making soda at home with SodaStream

WINNIPEG, Manitoba, March 7, 2013 /CNW/ - Beverage carbonation systems maker SodaStream Canada Ltd. is announcing a new partnership with Kraft Canada Inc. for flavours for use in its soda-makers that turn regular tap water into fizzy soft drinks and sparkling beverages in seconds. The low-calorie drink mix Crystal Light, the lemonade drink mix Country Time and the multi-flavoured Kool-Aid drink mix are now available as Soda Mix flavours across retail outlets in Canada including Home Outfitters, Bed Bath and Beyond, Sears and London Drugs Limited.

"The addition of Crystal Light, Country Time and Kool-Aid brands to the Canadian SodaStream family provides our customers with a broader menu for creating delectable soft drinks and carbonated beverages at home," said Marta Mikita-Wilson, President of SodaStream Canada.

SodaStream Canada's range of more than sixty Soda Mixes produces twelve liters of carbonated soft drink per container, which is equivalent to thirty-three, twelve-ounce cans. The new Kraft Canada brand flavours available are the following:

• Kool-Aid: Cherry, Grape and Tropical Punch
• Crystal Light: Lemonade, Raspberry Lemonade and Fruit Punch
• Country Time: Goodness Country Time Lemonade, and Country Time Lemonade

About SodaStream
SodaStream manufactures beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 60,000 retail stores in 45 countries around the world. For more information on SodaStream, please visit the Company's website: www.sodastream.ca.

Forward Looking Statement
This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

SOURCE: SodaStream Canada

Marta Mikita-Wilson, President, SodaStream Canada, [phone], [email protected]; Melanie Kreiter, SS|PR, [phone], [email protected]

http://www.sodastream.ca