TORONTO, May 21, 2015 /CNW/ - Just in time for Father's Day, Harry Rosen has teamed up with Prostate Cancer Canada to call on men across the country to show their stripes and help Sock-It To Prostate Cancer.
Starting today, the retailer is featuring limited-edition, made-in-Italy, socks by Marcoliani. 100% of the proceeds of the sale of each pair will benefit the organization's research and awareness efforts in communities across Canada. The bold blue-on-blue striped socks are a nod to the cause. Blue is the signature colour of prostate cancer.
"We are committed to the fight against cancer," says Larry Rosen, Chairman and CEO, Harry Rosen Inc. "To date we've raised more than $3 million through events like Harry's Spring Run-Off and Golf To Conquer Cancer. But this an opportunity for men to have some fun with their wardrobe and proudly show off their socks for a great cause."
And it's not just their mission that sets these socks apart. Since 1947 Marcoliani has been producing luxury socks of the highest standards.
"We knew we wanted to collaborate with the best to create a premium pair of socks," says Larry Rosen. "Marcoliani is an example of Italian excellence. They use only the finest pima cotton. It's light but strong at the same time. When worn, these socks feel fresh, even in the heat of summer, like a hidden luxury or a special gift."
For men the threat of prostate cancer is real and Prostate Cancer Canada has been leading the charge to eliminate the disease through research, advocacy, education, support and awareness.
"We're thrilled to partner with a best-in-class retailer like Harry Rosen. The threat of prostate cancer for men is far greater than is commonly known," says Rocco Rossi, President and CEO, Prostate Cancer Canada. "One in eight Canadian men will be diagnosed with this disease in their lifetime."
The Sock-It To Prostate Cancer sock retails for $35, and is available exclusively at all Harry Rosen stores as well as online at www.harryrosen.com (while supplies last). The socks will be promoted through a national advertising campaign, window displays, email marketing, in-store signage, and more. Customers will get their first look via the retailer's social media channels @HarryRosenInc.
About Harry Rosen
Harry Rosen Inc., Canada's leading quality men's wear retailer. Founded in 1954 by the man whose name the chain still bears, Harry Rosen has grown from a single 500-square-foot store in Toronto to become a powerhouse in Canadian retailing with 17 stores across the country, and an ecommerce business at www.harryrosen.com, accounting for 40 percent of the Canadian market in high-end men's wear. Harry Rosen stores offer extensive collections of the world's finest men's wear labels including Tom Ford, Brunello Cucinelli, Dolce & Gabbana, Etro, Armani Collezioni, Brioni, Canali, Ermenegildo Zegna, Versace, Hugo Boss, Prada, Cole Haan, Salvatore Ferragamo, Loro Piana and J.P. Tilford by Samuelsohn.
About Prostate Cancer Canada
Prostate Cancer Canada develops, offers and funds innovative programs related to awareness and public education, advocacy, support of those affected, and research into the prevention, detection, treatment and cure of prostate cancer. For more information please visit prostatecancer.ca.
SOURCE Harry Rosen Inc.
Image with caption: "Harry Rosen has teamed up with Prostate Cancer Canada to call on men across the country to show their stripes and help Sock-It To Prostate Cancer. 100% of the proceeds of the sale of these limited-edition socks will benefit the organization’s research and awareness efforts in communities across Canada. (CNW Group/Harry Rosen Inc.)". Image available at: http://photos.newswire.ca/images/download/20150521_C5945_PHOTO_EN_16846.jpg
For more information, to attend the event, or to arrange an interview please contact: Tim Gallant, Public Relations Manager: [email protected] 416-935-9224 or Josh Zeliger, Public Relations Specialist: [email protected] 416-935-9242.
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