Smashbox Cosmetics Takes Over Toronto's Sam James Coffee for One-Day "Dual Filter" Pop-Up
Toronto consumers invited to sample new 2-in-1 complexion hybrid, get shade-matched, and receive custom cold brews on
September 24.
TORONTO, Sept. 22, 2026 /CNW/ -- Smashbox Canada is bringing its newest complexion innovation, Dual Filter 2-in-1 Concealer + Foundation, to downtown Toronto with an exclusive consumer pop-up on Thursday, September 24.
Designed to simplify the complexion routine without compromising on performance, Dual Filter is a 2-in-1 complexion hybrid that covers like a concealer and evens like a foundation, creating a smoother, more perfected-looking complexion with a filter-like finish.
The Retoucher in a Bottle Goes Live in Toronto
To celebrate the Canadian release, Smashbox will take over Sam James Coffee at 331 Adelaide St W for a one-day activation inspired by the product's "retoucher in a bottle" positioning. Attendees can receive a personalized shade match, enjoy a complimentary Dual Filter Cold Brew, capture the moment at a Smashbox Polaroid station, and take home full-size complimentary Smashbox products while supplies last.
"We are so excited to roll out the Dual Filter Studio in Toronto, one of several key global cities leading this launch," says Felix Backhaus, Senior Manager of International Commercial & Marketing at Smashbox Cosmetics. "Canada represents a crucial market for Smashbox Cosmetics, and we can't wait to connect with local beauty consumers."
High-Performance Coverage Meets Skin-Care Ingredients
Formulated with both makeup longevity and skin comfort in mind, Dual Filter provides buildable coverage with a lightweight, skin-like feel. The formula smooths the appearance of texture and fine lines while providing a naturally radiant, soft-focus finish.
Engineered for long wear, the crease-resistant formula lasts up to 16 hours and resists sweat, humidity, and water. A skin-first blend of 98% naturally derived ingredients and 71% skin-caring ingredients helps nourish the skin barrier while perfecting the complexion.
"Smashbox has always been about creating products that make people feel confident in their own skin while giving them the tools to express themselves," says Davis Factor, Founder of Smashbox Cosmetics. "Dual Filter is that philosophy bottled up. It gives you the coverage you want, the smoothing effect you love, and the ease of a product that does more in fewer steps."
Toronto Dual Filter Pop-Up Summary
Consumers can experience the new Dual Filter in person at Smashbox's Toronto CBD launch event:
- Date: Thursday, September 24th
- Time: 10:00 AM–7:00 PM (while supplies last)
- Location: Sam James Coffee, 331 Adelaide St W, Toronto, ON M5V 1R5
- Guest perks: Personalized shade matching, complimentary Dual Filter Cold Brew, Smashbox Polaroid photo station, and full-size product giveaways (while supplies last)
Dual Filter 2-in-1 Concealer + Foundation is available now at Shoppers Drug Mart. From now through October 9, consumers can also get 20,000 PC Optimum points when they purchase the Smashbox Dual Filter 2-in-1 Concealer + Foundation at all Shoppers Drug Mart locations.
ABOUT SMASHBOX COSMETICS:
"Everything carries out of the studio into reality." – Davis Factor
Born in a Los Angeles photo studio in 1990 by acclaimed photographer Davis Factor, Smashbox very quickly became a creative hub for world-class photographers, actors, models and musicians. The creative energy on set showed no signs of slowing down – except when the team had to stop for makeup touch ups.
In 1996, Davis created Photo Finish, our original long-lasting primer. Now a cult-favorite, it was made to withstand any type of light, camera, continuous movement, and work hard all day to keep makeup looking better, longer. In 2000, Smashbox Cosmetics was officially born.
Today, we go beyond the studio to create high performance, cruelty-free color cosmetics, which are developed, tested, and vetted by our hard-working crew – all made to keep up with anything life throws at you.
Instagram: @smashboxcanada
Hashtags: #Smashbox #SmashboxCanada #DualFilter #DualFilterStudio
For press inquiries, interviews and more information, please contact Madeline Seale, [email protected]
SOURCE Smashbox Cosmetics
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