Second-annual Kraft Celebration Tour is bullfrogpowered(R) with 100 percent
clean, renewable electricity

The national cross-country tour featuring TSN's SportsCentre revitalizes 10 Canadian community facilities while increasing awareness of green electricity

TORONTO, Aug. 18 /CNW/ - Kraft Canada and Bullfrog Power(R), Canada's 100 per cent green electricity provider, have partnered to green the electricity used during the 2010 Kraft Celebration Tour, a 10 day event running from August 20 to 29, 2010. During the Tour, 10 Canadian communities will be awarded $25,000 from Kraft Canada to help refresh a facility within their community and TSN's flagship sports news program, SPORTSCENTRE, will broadcast live in their area. By supporting green electricity through Bullfrog Power, Kraft will minimize the environmental impact of the tour and help increase awareness of clean energy choices available to Canadians.

Through the agreement, Bullfrog Power's generators inject clean, renewable electricity onto the regional grid to match the amount of power used at the broadcast locations in British Columbia, Alberta, Ontario, and the Maritimes. Across Canada, Bullfrog's electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogo(M) program instead of from polluting sources like coal, oil, natural gas and nuclear. Bullfrog Power uses the collective demand of its customers to cause new renewable facilities to be built.

"At Kraft, we have an important role to play in promoting sustainability and are committed to reducing the environmental impact of our activities," said Jack Hewitt, Vice-President, Marketing Services, Kraft Canada. "The Kraft Celebration Tour is an opportunity to give back to local communities across Canada while promoting simple environmental choices that can help us move toward a cleaner energy future."

The move to bullfrogpower the Kraft Celebration Tour complements Kraft Canada's environmental strategy, which focuses on waste reduction in its manufacturing operations. Its goals include reducing energy-related carbon dioxide emissions by 25 per cent, water consumption by 15 per cent, solid waste by 15 per cent and eliminating 150 million pounds of packaging material by 2011 based on 2005 levels. Three of Kraft's Canadian facilities - the Mississauga Mill, the Scarborough Bakery and the Oakville plant - have already reached zero-waste-to-landfill status through the reduction, sorting and repurposing of solid waste.

"We're excited to be working with Kraft Canada to support its sustainability goals during the 2010 Kraft Celebration Tour," said Tom Heintzman, President, Bullfrog Power. "Kraft is not only reducing the electricity-related emissions footprint of the event, but it is also helping spread the word about renewable power in Canada."

The following 10 Canadian communities have been selected to receive a $25,000 community refresh prize from Kraft Canada:

    -   Bay Roberts, NL
    -   Port Dover, ON
    -   Pictou, NS
    -   Pinawa, MB
    -   Abrams Village, PE
    -   Outlook, SK
    -   Wakefield, QC
    -   Fort Macleod, AB
    -   Brighton, ON
    -   New Westminster, BC

About Kraft Canada

With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, Kool-Aid and Del Monte beverages, Caramilk chocolate, Maynards candy, and Stride and Dentyne gum.

About Bullfrog Power

Bullfrog Power, Canada's 100 per cent green electricity provider, offers homes and businesses a clean, renewable electricity choice. Bullfrog's electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogo(M) program instead of from polluting sources like coal, oil, natural gas, and nuclear. Thousands of Canadian homes and businesses are doing their part to address climate change and air pollution by switching to green electricity with Bullfrog Power.


For further information: For further information: Contact Bullfrog Power: William Pointon, Manager, Public Relations, Tel: 416.360.3464 ext 221, Email:; Contact Kraft Canada: Lynne Galia, Manager, Media Relations, Tel: 416.441.5610, Email:

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