Safe-Guard Announces David Wilke As National Training Manager For Canada

ATLANTA, Feb. 14, 2017 /CNW/ -- Safe-Guard Canada, Ltd. announced David Wilke as the new National Training Manager – Canada. In his new role, David will drive retail training for the growing Canadian finance and insurance market

David has over a decade of experience in the retail automotive industry in both the sales and F&I arenas, and brings a training and development expertise to Safe-Guard Canada that will add momentum to retail training initiatives.

"I am pleased to welcome David to the Safe-Guard team as National Training Manager – Canada," said Scott Ashby, General Manager of Safe-Guard Canada. "We continue to see growth in the Canadian market and David brings a wealth of retail and F&I experience. His innovative training approach will be vital in providing our clients and their dealers the comprehensive finance and insurance training support required to deliver a first class customer experience."

Most recently David served as the National Training Manager for LGM Financial Services, Inc., where he developed dealership training programs focused on optimizing the business office and improving customer experience. Prior to that role, David spent six years in the field as a leading Dealer Development Manager.  

"I am excited to join a progressive and ambitious company like Safe-Guard that is committed to supporting dealers and growing the market in Canada.  I look forward to providing innovative dealer training techniques, agent coaching, and building strategic partnerships with our Canadian OEM partners," said Wilke.

About Safe-Guard Products International

Founded in 1992 and based in Atlanta, Safe-Guard Products International, LLC is the leading provider of Finance and Insurance products in the automotive aftermarket industry as well as the RV, marine and motorcycle/powersports segments. The Company develops, markets and administers the highest-quality Finance and Insurance programs and matches them with unparalleled customer service, advanced technology solutions, and industry-leading training. Safe-Guard Canada, Ltd. has been serving Canadian customers since 2001, and offices are located in Mississauga, Ontario. Safe-Guard is a proud partner to top dealers, the most successful general agents and the largest dealer groups across the United States and Canada. With a complete product portfolio and smart technology solutions, top Original Equipment Manufacturers (OEMs), dealers, and independent agents choose Safe-Guard more than any other provider. For more information, please visit 



Samaiyah Bashir


Marketing Specialist


404-816-3221 ext. 9590




SOURCE Safe-Guard Products International

Organization Profile

Safe-Guard Products International

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890