S2i Web and BMG Multimedia combine to become Tink, Quebec's leading digital
profitability firm

     Official launch of Tink, at W Montréal, draws more than a hundred
    personalities representing business, the Web and the communications
                          and technology sectors

MONTREAL, Oct. 15 /CNW Telbec/ - More than 15 years after it was founded, Tink - a world-class consulting firm staffed by more than 125 professionals - is now positioned to offer a continuum of digital services ranging from promotional and transactional websites to mobile applications and Enterprise 2.0 intranet portals.


Why the name "Tink"?

It reflects our expanded brand strategy and business vision, in the wake of our acquisition of BMG and the establishment of a subsidiary in Vietnam. The deciding factor: This name reflects an approach that's fully thought out in all respects - the digital connotation, its clear sound and its effective way of capturing the very essence of our approach. Think users, think business opportunities, innovations and best practices. Sensible, well-thought-out Web applications... And additionally, the impact of great, transparent ideas makes people... TINK!

Tink is therefore the logical result of what the two entities have been doing, individually, for the past 15 years: constantly reflecting on new ways to innovate, in order to meet our clients' changing needs. This combination of their separate strengths has made Tink an incontrovertible player with a full suite of service offerings - from strategic thinking to marketing, including design and full development of substantial digital platforms... all under one roof. Jocelyn Couture will continue as President, heading up a management team now comprised of six vice-presidents, three of whom will serve as general managers for their respective business offices.

Why a digital profitability firm?

"Tink puts a lot of effort into focusing - adaptively - on the big picture, with the careful disengagement of a large firm. Tink can speak authoritatively on topics such as business processes, human resources, operations and production, as well as marketing and client service. Profitability is our 'corporate signature', our creed and our pledge. We use it in the larger sense - the art of securing a competitive advantage, providing value and becoming even more useful and productive. Within the Company, we also refer to it as 'having digital advantage'," asserted Jocelyn Couture.

About Tink - Tink (formerly S2i Web and BMG Multimedia) is the only consulting firm dedicated to digital profitability. Tink offers a continuum of digital services comprised of strategic planning, creation, user experiences, new technologies and e-marketing. Operating out of three offices - in Montreal, Quebec City and Ho Chi Minh City - the company draws on the expertise of more than 125 impassioned digital business enthusiasts. Some of the largest organizations - including Bombardier, St-Hubert Bar-B-Q, Axa, Metro and La Place des Arts - place their trust in Tink. For more information, visit www.tinkweb.ca


For further information: For further information: Jean-Sébastien Giroux, Marketing Communications Advisor, (514) 866-0995, extension 262, jsgiroux@tink.ca

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