Rexall to Launch AIR MILES Reward Program in Western Canada

Beginning October 31, AIR MILES Collectors Can Earn Reward Miles in British Columbia, Alberta, Saskatchewan and Manitoba

TORONTO, Oct. 14, 2014 /CNW/ - Rexall and the AIR MILES Reward Program are expanding their 15-year regional partnership to offer AIR MILES Collectors the opportunity to earn AIR MILES reward miles in Rexall's Western Canadian retail locations, effective October 31. Collectors will be able to earn reward miles on purchases of prescription drugs (where provincial law permits), over-the-counter drugs and a variety of retail items, including beauty and household products. Collectors can then redeem reward miles for the rewards they want, including AIR MILES Cash, the Program's instant redemption feature.

Extending the breadth of Canada's leading coalition loyalty program to an additional 167 Rexall locations in Western Canada creates even more opportunities for AIR MILES Collectors to earn reward miles.   

"The growth of long-term Sponsor relationships is both important to the success of the AIR MILES Reward Program and the value which it provides our Collectors," says Blair Cameron, Senior Vice President of Client Services, AIR MILES Reward Program. "We strive to deliver a strong coalition of Sponsors across the country; Sponsor partners like Rexall, who share the same customer-centric values that AIR MILES does, in order to offer that something extra to our customers for their continued loyalty."

Rexall is celebrating their 110th Anniversary in Canada this year, and is one of the most trusted names in pharmacy in the country. With over 450 locations operating under its retail banners, Rexall and Rexall Pharma Plus, the company is Canada's complete healthy daily living destination, focused on helping improve the health of Canadians.

"Our long standing partnership with AIR MILES has delivered exceptional value to our customers in Ontario. So we are very excited to be able to expand this partnership and provide our patients and customers in Western Canada with all of the same benefits and advantages that come with being an AIR MILES Collector," said Mary Kelly, Executive Vice President and Chief Merchandising Officer at Rexall. 

Collectors can get more information on nearby Sponsors by visiting

About Rexall
With a heritage dating back to 1904, Rexall and Rexall Pharma Plus pharmacies are among the most trusted names in retail pharmacy. Rexall is focused on helping Canadians feel good about their health through easy access to a wide assortment of health and wellness services and products. Supported by a team of 9,000 employees in 456 pharmacies across the country, Rexall is continually evolving to enhance the customer experience. For more information visit

About LoyaltyOne
LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty services for Fortune 1000 clients around the world. LoyaltyOne's unparalleled track record delivering sustained business performance improvement for clients stems from its unique combination of hands-on practitioner experience and continuous thought leadership. LoyaltyOne has over 20 years history leveraging data-driven insights to develop and operate some of the world's most effective loyalty programs and customer-centric solutions. These include the AIR MILES Reward Program, North America's premier coalition loyalty program; a majority stake in European-based BrandLoyalty, one of the largest and most successful campaign-driven loyalty marketers outside of the Americas; and a working partnership with Latin America's leading coalition program, dotz. LoyaltyOne is also the owner of COLLOQUY, a group dedicated to research, publishing and education for the global loyalty industry. LoyaltyOne is an Alliance Data company. For more information, visit

AIR MILES Reward Program
Founded in 1992, the AIR MILES Reward Program is Canada's premier coalition loyalty program with more than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households. The AIR MILES Reward Program allows Collectors to earn reward miles simply by doing their everyday shopping at more than 240 leading brand-name Sponsors, representing thousands of retail and service locations across Canada and leading global brands online. The AIR MILES Reward Program also allows Collectors to indulge in more than 1,200 leisure, entertainment, merchandise, travel and a range of accredited, environmentally-friendly lifestyle rewards. With AIR MILES Cash, Collectors can also have the flexibility to instantly redeem their AIR MILES reward miles in-store towards many every day and high value purchases like gas, grocery, drug store items and home improvement purchases at participating Sponsors.

SOURCE: AIR MILES Reward Program

For further information: AIR MILES Reward Program Media Office: 416-552-2352,; Derek Tupling, Rexall: 905-501-7894,


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890