Ready, Set, Grill: Get Fired Up this Summer with Sobeys

From burgers and peppers to radicchio and plums, Sobeys fans the flame with fresh and delicious meal ideas for the barbecue season

STELLARTON, NS, June 28 /CNW/ - Summer is finally here. It's time to gather friends and family, fire up the grill, savour a cold drink and enjoy the patio. Understanding Canadians' desire to soak up the summer, Sobeys Inc. is thrilled to serve up some new flavour-packed ideas for the grill.

"When summer hits, Canadians are passionate about getting outdoors and making the most of the barbecue season," said Belinda Youngs, chief marketing officer for Sobeys Inc. "We know our customers are looking for new twists on great grilling meals, and with a trend towards more local, fresh choices, we want to be a part of helping inspire those new summer favourites."

The summer edition of Inspired magazine offers delicious grilling recipes, and Sobeys, IGA and Foodland stores are stocked with a great selection of fresh steak, chicken, kebab and burger combinations. But grilling isn't just for meat anymore, so don't be afraid to experiment with fresh vegetables and fruit. Sobeys' Inspired magazine allows readers to learn about the best vegetables for grilling including traditional choices, such as asparagus and potatoes, plus introduces readers to new twists for corn, garlic, tomatoes, and even crispy lettuce and fresh fruit. Enhanced by Sensations by Compliments Sobeys Smokey Bourbon Applewood Grilling Sauce, barbecued vegetables will be a new summer favourite.

Summer is the best time to get a little saucy. For domestic chefs looking to dial up the flavour, Sobeys offers Sensations by Compliments Maple Barbecue Sauce. For a more exotic punch, get carried away to the Caribbean with Sensations by Compliments Caribbean Jerk Marinade. Tight on time but seeking great taste? Sobeys offers an array of mouth-watering burgers with a punch of flavour, such as Sensations by Compliments Cheddar & Bacon Beef Burgers, Sensations by Compliments Three Cheese Swiss, Mozzarella & Old Cheddar Beef Burgers and Sensations by Compliments Peppercorn & Garlic Beef Burgers.

"For the most part, Canadians want summer cooking to be simple," said Samantha Shepherd, editor of Inspired magazine. "Sobeys helps Canadians to make the most of the short summer season with products that pair simplicity with mouth-watering taste."

To cool off from the sizzle, Sobeys offers an array of new decadent ice cream flavours. For those who prefer a salty-sweet treat, Sensations by Compliments Double Peanut Butter Ice Cream is sure to be a winner. For others looking to indulge in something a little more decadent, Sensations by Compliments Double Chocolate Truffle Ice Cream and Sensations by Compliments Mochachino Almond Fudge Ice Cream are sure to satisfy any craving. To complete the presentation, try topping with grilled fruit, and a drizzle of honey or Canadian maple syrup.

More great grilling recipes and tips can be found inside Inspired magazine, available in-store and online at www.compliments.ca. The website offers visitors features such as "Tempting Tastes" and "Find Your Inspiration," easy recipes, and tools for everyday food shopping.

For more information please visit www.sobeys.com or become a fan of Sobeys on Facebook at http://www.facebook.com/Sobeys.

About Sobeys Inc.

Sobeys Inc. is a leading national grocery retailer and food distributor headquartered in Stellarton, Nova Scotia. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, FreshCo, Price Chopper and Thrifty Foods, as well as Lawtons Drug Stores. Sobeys Inc. is committed to providing the most worthwhile experience for its customers, employees, franchisees, suppliers and shareholders. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.

For further information: Media contact: Janessa Bishop, Fleishman Hillard, 416-598-5774, [email protected]