Read All About It: Black Friday's Here at INDOCHINO, with Made-to-Measure Suits from $399 USD / $499 CAD
INDOCHINO takes its story to the street with "This Just In," a newspaper inspired Black Friday campaign set in the city, with up to 40% off made-to-measure suits
VANCOUVER, BC, Oct. 28, 2026 /CNW/ -- INDOCHINO, the made-to-measure menswear brand with showrooms across the United States and Canada, today announced "This Just In," a newspaper inspired Black Friday campaign set in the city. The campaign goes live October 28 in showrooms and at indochino.com, with made-to-measure suits up to 40% off. Exclusions apply.
Key facts
- Campaign: "This Just In," Read All About It: Black Friday's Here at INDOCHINO
- Campaign period: October 28 through December 7, 2026
- Where: More than 55 INDOCHINO showrooms across the United States and Canada, and at indochino.com
- Offer: Buy More, Save More on made-to-measure suits, 30% off one, 35% off two, 40% off three or more
- Offers stay the same through December 7
The campaign treats the season like breaking news. Oversized newsprint headlines, city streets and front-page layouts carry one message to every client who passes a window, a poster or a screen: Black Friday's here at INDOCHINO. In showrooms, windows become front pages of their own, carrying a masthead, "The INDOCHINO Edition," and the same story runs across email, social, paid media, out of home and direct mail.
It is the next chapter of a story INDOCHINO has been telling all season. After months spent showing clients how to hold a room, the brand steps outside, into the city, where the headlines are.
"At INDOCHINO, Black Friday is a front-page story: up to 40% off made-to-measure suits, and the offers stay the same from October 28 through December 7," said Drew Green, President & CEO of INDOCHINO. "We spent the fall teaching people how to hold a room, and this season we wanted the whole city to hear about it."
Showrooms are where the story lands. Style Guides in every showroom are ready to help clients find their fit and put together the wardrobe that works for them.
The offer
Studio suits start at $399 USD / $499 CAD and sit outside the offers. At the center of the campaign is a Buy More, Save More offer on suits: 30% off one suit, 35% off two and 40% off three or more. Around it, the offer runs across the wardrobe:
- Shirts: 20% off one, 30% off three and 35% off five or more
- Clearance: up to 60% off
- In-showroom only: ready to wear suits are 30% off, cable knitwear and select accessories are 50% off and clients can choose one free accessory from a curated assortment with the purchase of any suit
The offers hold steady from October 28 through Cyber Monday and until the campaign closes on December 7, so there is room to plan a visit rather than race a countdown. Appointment times and favorite fabrics go quickly, and clients are encouraged to book a showroom appointment or start an order online now. Exclusions apply.
Frequently Asked Questions
What is "This Just In"?
"This Just In" is INDOCHINO's 2026 Black Friday campaign. Set in the city and styled as breaking news, it carries one headline, "Read All About It: Black Friday's Here at INDOCHINO," across showroom windows, signage and every channel.
When does the campaign run?
October 28 through December 7, 2026, across more than 55 showrooms throughout the United States and Canada, and online at indochino.com.
What is the main Black Friday offer?
Buy More, Save More on suits: 30% off one suit, 35% off two suits and 40% off three or more suits.
What other offers are included?
Online and in showrooms, shirts are 20% off one, 30% off three and 35% off five or more. Outerwear, blazers, and pants are 30% off, and clearance is up to 60% off. In showrooms only, ready to wear suits are 30% off, cable knitwear and select accessories are 50% off, and clients can choose one free accessory from a curated assortment with the purchase of any suit.
Does the offer change on Black Friday or Cyber Monday?
No. The offers stay the same from October 28 through December 7.
Which Black Friday offers are available online?
The Buy More, Save More suit offer, shirts, outerwear, blazers, pants and clearance are available online at indochino.com and in showrooms. Ready to wear suits, cable knitwear, select accessories and the free accessory are available in showrooms only.
What is excluded?
The Studio collection, also known as Studio Hexham and priced at $399 USD / $499 CAD, is excluded from all Buy More, Save More offers. The Black Label collection and FW26 accessories are also excluded from all offers, and clearance product is excluded from the Buy More, Save More suit tiers.
Do clients need an appointment to shop in a showroom?
Appointments are recommended. Appointment times and popular fabrics go quickly, and Style Guides in every showroom can help clients find their fit.
Where can I find an INDOCHINO showroom?
INDOCHINO showrooms across the United States and Canada are listed at indochino.com/showrooms.
Who can I contact with questions about this announcement?
For PR and partnership inquiries, contact [email protected].
About INDOCHINO
Founded in 2007, INDOCHINO is a global leader in made-to-measure apparel, operating a growing network of showrooms across the United States and Canada alongside a robust e-commerce platform. The company delivers custom suits and apparel crafted to precise measurements, combining personalized service, accessible pricing, and scalable operations to modernize the tailoring industry.
For more information, visit www.indochino.com and follow INDOCHINO's social media channels.
SOURCE Indochino Apparel Inc.
For any PR and partnership inquiries, contact [email protected].
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