Panel discussion will focus on the evolving role of paid media in public relations on April 21
TORONTO, April 20, 2015 /CNW/ - Integrated campaigns that combine marketing, social media, public relations and advertising tactics are no longer the exception – they have become the norm. Brands wishing to cut through the clutter must fire on all cylinders to grab audience attention. As a result of this integration the practice of public relations has evolved beyond earned media pick-up and now includes paid channels.
On April 21, 2015, CNW's Laurie Smith, Senior Director of Strategic Communications and Audience Relations, will join CPRS Toronto's Panel Discussion Paid Media in Public Relations. Laurie will share insight on why understanding paid is as important to the PR skill set as knowing how to leverage earned and owned channels.
"Communications is evolving. Today's PR function is integrating more closely into the complete marketing mix," said Laurie Smith. "Tactics long used by PR in the quest for earned media are being optimized to support marketing's quest to engage customers – and vice versa."
Moderated by Martin Waxman, President of Martin Waxman Communications, the panel will also feature speakers from Post Media, Ampifii and Edelman.
For more information and to register for the event, please visit: http://bit.ly/1NJZ3qW
Download our article Leveraging PR to Drive Demand, Revenue & Profit Growth for more on this topic.
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Image with caption: "CNW's Laurie Smith will discuss the evolving role of paid media in public relations at CPRS Toronto's PD event on April 21. (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20150420_C4080_PHOTO_EN_14499.jpg
For further information: Amanda Laird, Manager, Communications & Content Development, CNW, [email protected], 416.863.2105