QUEBEC CITY, July 24, 2017 /CNW/ - Solisco, one of Canada's leading printers, is launching its new brand image today. Maison 1608 by Solisco, a creative agency specializing in content and design recently acquired by Solisco, was tasked with giving the printer's brand image a new lease on life and positioning it as a high-end, dependable choice for quality printing and mailing.
The new brand image highlights Solisco's founding principles, mission, and values: first, positioning Solisco as an expert, stressing the excellence and quality of its products; second, focusing on environmental sustainability and its longevity as a business; and third, bringing out the company's approachable side, thanks to customized service and a willingness to listen to clients and employees.
The logo Maison 1608 came up with is a nod to both the infinity symbol ∞ and press rollers. It can also be read as the letters CO, a reference to co-operation and collaboration among employees, clients, and partners. This powerful, imaginative, and evocative logo accurately and creatively illustrates our company's character and core values.
Our new slogan, Creativity in Print, lends greater significance to our logo, referring both to printing on a surface and making a lasting impression, emphasizing the role that paper plays in our lives.
Our company's positioning is echoed across various brand descriptions. They convey a style and image that reflect the place that print occupies in everyday life and describe the various products and services offered by Solisco: Inspiration in Print, Strategy in Print, History in Print, Discovery in Print, Beauty in Print, Approachability in Print…
Now the third biggest printer in Canada, Solisco was founded in 1991. Its team has over 400 employees working at its Scott headquarters in the Beauce as well as at Maison 1608 and its Solisco-Numérix division in Quebec City. Solisco recently announced a partnership with Toronto printer Trade Secret Web Printing Inc., which will allow it to add equipment and offer clients even greater flexibility. Solisco prints 1.2 billion pages per month, binds 3 million copies and 600,000 books per week, and prints around 400 magazines, books, circulars, and catalogues every month with print runs of 5,000 to 2 million.
About Maison 1608 by Solisco
Maison 1608 is a go-getting team that specializes in brand content creation, strategy, and design and is renowned for its creativity and know-how. Maison 1608 built its reputation publishing brand magazines, but today its expertise extends to brand content strategy via print, digital, and social media platforms.
Have a look on our corporate video : https://youtu.be/T0KUAMhgtBQ
SOURCE Solisco Printers
For further information: Media Relations: Nancy Girard, Director, Marketing & Communications, 418-687-6048, ext. 202