Pfizer Canada Launches New Online Resource

~ Pfizer Strive program offers customized health-related tools and resources ~

KIRKLAND, QC, Oct. 23, 2012 /CNW/ - Pfizer Canada recently launched Pfizer Strive, a new website that offers health-related tools and resources to help Canadians take charge of their health.

"Canadians are increasingly turning online to help them make health care decisions. And research demonstrates that people are more motivated to lead a healthier life when they can access programs that support these decisions,¹" says Scott Wilks, General Manager, Established Products Business Unit, Pfizer Canada. "At Pfizer we are committed to providing Canadians with the information and assistance they need to reach their personal health goals, whatever those may be."

The Pfizer Strive program (www.pfizerstrive.ca) provides visitors with resources about healthy eating, improving fitness, reducing stress, and much more. It also introduces the Pfizer Strive Payment Assistance* program, which offers Canadians the opportunity to opt into a payment assistance program for select Pfizer medications. Currently, there are eleven medications included in the program.

"At Pfizer, we believe in supporting Canadians' choices, whether that's accessing recipes, setting up a personal health action plan, or choosing to opt-in to receive payment assistance so they can remain on their current medication," said Mr. Wilks.

Visit www.pfizerstrive.ca for a full list of eligible medications. Please note that the Pfizer Strive Payment Assistance program in not available in Quebec.

About Pfizer Strive Payment Assistance*
*Strive Payment Assistance is currently available in British Columbia, Alberta, Ontario, Saskatchewan, Manitoba and the Atlantic provinces.

About Pfizer Canada
Pfizer Canada Inc. is the Canadian operation of Pfizer Inc. The company is one of the largest contributors to health research in Canada. Our diversified health care portfolio includes human and animal biologic and small molecule medicines and vaccines, as well as many of the world's best-known consumer products.

Every day, Pfizer Canada employees work to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. We apply science and our global resources to improve the health and well-being of Canadians at every stage of life. Our commitment is reflected in everything Pfizer does, from our disease awareness initiatives to our community partnerships, to our belief that it takes more than medication to be truly healthy.

To learn more about Pfizer Canada, visit pfizer.ca.

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¹ Goldman M., Sharon. The Wellness Prescription. Colloquy. Vol. 18, Iss. 3, 2010 (12).
http://colloquy.com/files/v18i3.pdf

SOURCE: PFIZER CANADA INC.

Carolyn Santillan
Edelman
416.979.1120, ext. 5258
[email protected]

Pfizer Canada Media Relations
1-866-9PFIZER (1-866-973-4937)