Pfizer Canada Announces New Lower Price for VIAGRA

KIRKLAND, QC, Nov. 22, 2012 /CNW/ - Pfizer Canada is announcing that effective immediately it has reduced the price of VIAGRA across the country.

"We are lowering original VIAGRA's price to be in line with generic versions because we are committed to ensuring that VIAGRA patients continue to have access to the original - made by Pfizer, and at a competitive price - simply by asking their pharmacist," says Scott Wilks from Pfizer Canada.

NOTE TO EDITORS: Pfizer Canada says the company is spreading the VIAGRA pricing news through a national media campaign comprising of half page newspaper and online ads. A preview of the ads can be found at VIAGRA.ca.

About Pfizer Canada
Pfizer Canada Inc. is the Canadian operation of Pfizer Inc., one of the world's leading biopharmaceutical companies.  The company is one of the largest contributors to health research in Canada. Every day, Pfizer Canada employees work to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time.  Our commitment is reflected in everything Pfizer does, from our disease awareness initiatives to our community partnerships, to our belief that it takes more than medication to be truly healthy.  To learn more about Pfizer's More than Medication philosophy and programs, visit morethanmedication.ca. 

To learn more about Pfizer Canada, visit www.pfizer.ca

To see the video, visit YouTube: http://www.youtube.com/user/ViagraAds.

Video with caption: "Video: Pfizer Canada is announcing that effective immediately it has reduced the price of VIAGRA across the country.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20121122_C2615_VIDEO_EN_21083.mp4&posterurl=http://photos.newswire.ca/images/20121122_C2615_PHOTO_EN_21083.jpg&clientName=Pfizer%20Canada%20Inc%2E&caption=Video%3A%20Pfizer%20Canada%20is%20announcing%20that%20effective%20immediately%20it%20has%20reduced%20the%20price%20of%20VIAGRA%20across%20the%20country%2E&title=&headline=Pfizer%20Canada%20Announces%20New%20Lower%20Price%20for%20VIAGRA

Image with caption: "Pfizer Canada is announcing that effective immediately it has reduced the price of VIAGRA across the country. (CNW Group/Pfizer Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20121122_C2615_PHOTO_EN_21073.jpg

Image with caption: "Pfizer Canada is announcing that effective immediately it has reduced the price of VIAGRA across the country. (CNW Group/Pfizer Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20121122_C2615_PHOTO_EN_21075.jpg

Image with caption: "Pfizer Canada is announcing that effective immediately it has reduced the price of VIAGRA across the country. (CNW Group/Pfizer Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20121122_C2615_PHOTO_EN_21077.jpg

PDF available at: http://stream1.newswire.ca/media/2012/11/22/20121122_C2615_DOC_EN_21079.pdf

PDF available at: http://stream1.newswire.ca/media/2012/11/22/20121122_C2615_DOC_EN_21080.pdf

SOURCE: Pfizer Canada Inc.

For further information:

Julie-Catherine Racine
Pfizer Canada Media Line
1-866-9Pfizer