TORONTO, Dec. 12, 2012 /CNW/ - Pattison Outdoor Advertising has chosen the newswire service, QMI Agency, to become their primary content provider for their national network of digital signage. Selected to ensure Canadian consumers enjoy top quality news coverage and unsurpassed feed, QMI Agency supplies more than 120 articles daily, broadcasting on Pattison screens throughout the country. The bilingual news service offers a vast diversity of stories covering key areas such as national, local and political news, as well as sports and entertainment. More than 80% of the stories have photos to further improve consumers' experience.
"Pattison Outdoor Advertising chose QMI Agency as its newswire of choice based on the scale and reach of our network," said Philippe Mercure, QMI Agency Marketing Director. "Canadians want to stay up to date about the latest events while reading news tailored to their own market."
Pattison has joined a growing list of corporate and media subscribers to the QMI Agency newswire service. This agreement coincides with Pattison launching a new version of its digital content platform, which sports a brand new design allowing Pattison to feed more local content and extensive visual components.
"This relationship between a leading national print/web publisher and an Outdoor company is a first, and will ensure the highest level of coverage possible on our networks" said Cam Milne, GM of Pattison OneStop. "Seven days a week, 24hrs a day, PATTISON screens will feature up-to-the-minute news headlines and photos. This content strategy represents an unmatched investment by Pattison to ensure our content enhances the user experience on our digital networks."
About QMI Agency
QMI Agency is French and English Canada's leading news reference. Powered by an extensive network of news outlets throughout Canada, QMI Agency offers comprehensive and top quality news coverage and a real time response to its properties and business partners, providing content over a full range of platforms. QMI Agency has offices in Toronto, Ottawa, Montreal and Quebec City.
Pattison Outdoor Advertising is Canada's largest outdoor, transit and digital advertising company with 25 sales offices coast to coast. Headquartered in Mississauga, Ontario, Pattison Outdoor is a division of The Jim Pattison Group.
SOURCE: ONESTOP Media Group
For further information:
Philippe Mercure, Marketing Director
Direct Line: 416-350-6158
Cameron Milne, General Manager Place Based Media
Direct Line: 905-282-6937