TORONTO, Dec. 12, 2012 /CNW/ - Pattison Outdoor Advertising has chosen
the newswire service, QMI Agency, to become their primary content
provider for their national network of digital signage. Selected to
ensure Canadian consumers enjoy top quality news coverage and
unsurpassed feed, QMI Agency supplies more than 120 articles daily,
broadcasting on Pattison screens throughout the country. The bilingual
news service offers a vast diversity of stories covering key areas such
as national, local and political news, as well as sports and
entertainment. More than 80% of the stories have photos to further
improve consumers' experience.
"Pattison Outdoor Advertising chose QMI Agency as its newswire of choice
based on the scale and reach of our network," said Philippe Mercure,
QMI Agency Marketing Director. "Canadians want to stay up to date about
the latest events while reading news tailored to their own market."
Pattison has joined a growing list of corporate and media subscribers to
the QMI Agency newswire service. This agreement coincides with Pattison
launching a new version of its digital content platform, which sports a
brand new design allowing Pattison to feed more local content and
extensive visual components.
"This relationship between a leading national print/web publisher and an
Outdoor company is a first, and will ensure the highest level of
coverage possible on our networks" said Cam Milne, GM of Pattison
OneStop. "Seven days a week, 24hrs a day, PATTISON screens will feature
up-to-the-minute news headlines and photos. This content strategy
represents an unmatched investment by Pattison to ensure our content
enhances the user experience on our digital networks."
About QMI Agency
QMI Agency is French and English Canada's leading news reference.
Powered by an extensive network of news outlets throughout Canada, QMI
Agency offers comprehensive and top quality news coverage and a real
time response to its properties and business partners, providing
content over a full range of platforms. QMI Agency has offices in
Toronto, Ottawa, Montreal and Quebec City.
Pattison Outdoor Advertising is Canada's largest outdoor, transit and
digital advertising company with 25 sales offices coast to coast.
Headquartered in Mississauga, Ontario, Pattison Outdoor is a division
of The Jim Pattison Group.
SOURCE: ONESTOP Media Group
For further information:
Philippe Mercure, Marketing Director
Direct Line: 416-350-6158
Cameron Milne, General Manager Place Based Media
Direct Line: 905-282-6937